NOKIA 6:- New Product Development :- Product mix, Promotional Mix. Rejuvenating Brand.

NOKIA 6:- PRODUCT MIX AND PROMOTION MIX. ***************************************************** Nokia is a Finnish mobile phone manufacturer that was dominant in the 1990s and early 2000s. The company was unable to compete with the likes of Apple and Samsung when touchscreen smartphones gained popularity, thus rapidly losing market share. Nokia's mobile unit was acquired by Microsoft, which renamed the company as Microsoft Mobile. Finland-based HMD Global has launched Android-powered Nokia 6 smartphone in UK. The smartphone is exclusively available in the country via retailer Carphone Warehouse. World's largest online retailer, Amazon, brought yet another exclusive deal to its customers in India and this time it is maximum feature packed smartphone Nokia 6. It's needless to say about one of the extremely trusted brands, Nokia, as it began its Indian operations in 1995 and ever since, it continued to empower consumers trust with its wide range of products. Nokia 6, the premium mid-range smartphone in HMD Global's lineup has received over one million registrations on Amazon India Nokia 6, priced at Rs. 14,999, has received over one million registrations on Amazon.in and customers can buy the smartphone from August 23. Registrations for the first sale began on July 14. **************************************************************** Nokia 6 specifications:- **************************************************************** Nokia 6 specifications include a 5.5-inch full-HD 2.5D screen with Corning Gorilla Glass protection and a fingerprint sensor. The Nokia 6 runs on Android 7.0 Nougat and is powered by Snapdragon 430 SoC coupled with 3GB of RAM. The handset packs 32GB inbuilt storage, and supports microSD cards up to 128GB capacity, and houses a 3000mAh battery. On the camera front, the Nokia 6 sports a 16-megapixel rear sensor, while the front camera's resolution is 8-megapixel and both come with an f/2.0 aperture. The handset has USB 2.0 port for connectivity, fingerprint sensor in the front, dual stereo speakers and Dolby Atmos audio enhancement. Nokia 6 is designed for perfection and built to last long with top notch specification and striking clean look. Click here to register and to choose your favorite color as it is available in 3 colors. Nokia 6 runs Android 7.1.1 Nougat with great build quality and vibrant display with anti-reflective technology. It also supports VoLTE (Voice over Long-Term Evolution is a standard for lightning, high-speed wireless communication for mobile phones and data terminals) The Nokia 6 is a dual SIM (GSM + CDMA and GSM + CDMA) . Connectivity options include Wi-Fi, GPS, Bluetooth, NFC, USB OTG, FM, 3G and 4G (with support for Band 40 used by some LTE networks in India). Sensors on the phone include Compass Magnetometer, Proximity sensor, Accelerometer, Ambient light sensor and Gyroscope. Nokia 6 will be available officially in India starting from July 23 only for registered users. *************************************************************************** OFFERS (PROMOTIONAL MIX :- STRATEGY) *************************************************************************** * Amazon Prime members will get Rs. 1,000 back using Amazon Pay Balance. * All Nokia 6 customers who sign in to Kindle app can avail 80% Off on Kindle eBooks up to Rs. 300. * MakeMyTrip Offer: Get Rs. 2,500 off on Hotels and Flights by buying Nokia 6 and it is divided into Rs. 1,800 on Hotels & Rs. 700 on Flights by purchasing Nokia 6 mobile phone on Amazon from 23rd August to 31st August.* * Buying Nokia 6, one can get eligible for 45GB free data for 5 months from Vodafone. This offer can be glanced as, buy 1GB or above 4G data pack & Get 9 GB additional free 4G data for 5 Recharges with maximum validity of 5 months from Vodafone for purchase of Nokia 6 between May 11, 2017-August 31,2017 In India, HMD Global launched the Nokia 3, Nokia 5, and Nokia 6 in June, but only the Nokia 3 is currently available in the market. In a statement, HMD Global has detailed its performance in India, and has confirmed that the Nokia 5 will not be available to buy until mid-August.