Wednesday, 20 September 2017

TATA SAMPAN - Branded Organized spices product

TATA SAMPAN:- ******************************************************************************* TATA CHEMICALS LTD:- TATA SAMPAN:- TATA HALDI:- Branded Organized spices product
******************************************************************************* TATA CHEMICALS:-
******************************************************************************* Tata Chemicals Limited is a global company and a part of the over $100 billion Tata Group
Activities are devided into following categories
******************************************************************************* Products are devided into following category:-
Industrial chemicals
Food and nutrition
Farm solutions
Science for sustainability
******************************************************************************* INTRODUCTION:- ******************************************************************************* Tata Chemicals is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. It is the world’s third largest producer of sodium bicarbonate, which has applications that range from food to pharmaceuticals to air pollution control. Today, TCL products are key ingredients for some of the world’s largest manufacturers of glass, detergents and other industrial products.
******************************************************************************* TARGET REVENUE: - TATA Chemicals:
******************************************************************************* Tata Chemicals Ltd, aim to treble revenues from the consumer products business to Rs.5,000 crore in the next four years.
All TATA future products in the consumer products and food segment will be launched under Tata Sampann.
TATA CHEMICALS LTD (TCL) is a parent company for TATA SAMPAN
Punch line:- Goodness ki Shuruwat.
Promotional campaign ‘Goodness Ki Shuruaat’ is aimed at educating consumers about products and the benefits of its offerings.
campaign, ‘Aaj ka masaledar sach’, aims to engage consumers and bring to their attention how important it is to use masalas that have their natural goodness intact for healthy living.
brand ambassador Chef Sanjeev Kapoor
Tata Sampann, is the newly launched brand of Tata Chemicals under its Consumer Products Business.
*******************************************************************************
TATA HALDI:-
******************************************************************************* Every pouch of Tata Sampann Turmeric Powder has at least 3% of curcumin that offers its rich yellow colour and various ayurvedic properties whereas ordinary haldi powder have only 2 - 2.5% curcumin content.
*******************************************************************************
TATA SAMPAN largely consists of following types of products:-
Dals, our besan, our spices
******************************************************************************* At Tata Sampann spices are, natural pure and authentic for goodness and healthy, balanced life.
Dals are unpolished – retaining their natural goodness and nutritional value.
Spices are wholesome and have their essential oils intact – imparting undiluted aroma and flavour into food.
Besan, made from 100% unpolished chana dal, is low oil-absorbing.
Focus is on natural nutritional benefits.
SPICES sourced from BEST/Most popular place:-
Spiced are sourced from farms where the climate is conducive to cultivating the best spices.
Coriander, for instance, comes from Ramgang in Rajasthan.
Turmeric is from Salem in Tamil Nadu and
Chilli is from Guntur in Andhra Pradesh.
******************************************************************************* Quality Check:-
TATA is another name for Quality and Ethics:-
Tata Sampann products are quality Conscious so company use world-class processing centres with global certifications from BRC, Halal, UKAS, Sedex, Spices Board and FSSAI.
*******************************************************************************
Distribution of FMCG branded products:
******************************************************************************* Tata Chemicals has been selling pulses since 2010 under the I-Shakti brand that is available at over 70,000 retail outlets. Same network will be used.
Tata Chemicals is expanding its retail footprint to about 2.5 million outlets, from the current 1.43 million.
ITC Ltd products are available at 4.3 million retail outlets, Hindustan Unilever Ltd reaches about 6.3 million outlets and Swiss packaged food company Nestle India Ltd’s total reach is 4.5 million stores.
The spices category aims to leverage Tata Salt’s vast distribution network that caters to 120 million households across the nation.
*******************************************************************************
MARKET SHARE:
******************************************************************************* The overall food market in India, is estimated at about Rs. 6 trillion crore (Rs 6 lacs 30,000 crore).
The packaged food market was estimated at $20 billion (Rs 1 lacs 36,000 crore) in 2014.
India is the world's largest producer, consumer and exporter of spices; the country produces about 75 of the 109 varieties listed by the International Organization for Standardization (ISO) and accounts for half of the global trading in spices.
Gujarat has been and continues to be the largest spice producing state in India.
Chilly is the largest produced spice in India.
MDH was the dominating player in FY’2015. The major factor for the dominance of MDH is the gigantic distribution network comprising of 1,000 wholesalers and more than 400,000 retailers in India.
India commands a formidable position in the world spice trade with the spice exports expected to touch US$ 3 billion by 2016-17.
Pulses, according to industry estimates, account for over Rs.100 crore of the company’s business.
Tata Chemicals has a strong presence in fertilizers, chemicals, crop-protection chemicals, speciality fertilizers and branded food products and food additives. Its consolidated revenue for fiscal year ended 31 March was Rs.17,202 crore.
The spices market in India is estimated at Rs.40,000 crore. Of this, just about 15% is branded, dominated by brands such as Catch, Everest, MDH and Ramde.
The total export of spices increased 7 per cent to reach US$ 2.4 billion for FY 2014‑15.
*******************************************************************************
CSR;-
******************************************************************************* Tata Chemicals engages with 150,000 farmers across four states for sourcing pulses.
*******************************************************************************
Future trend:-
******************************************************************************* The population in India is surging and the increasing consumer expenditure on food explains the swelling demand for food in India. Accordingly, the demand for spices is expected to grow in the future which will lead to a prominent growth in the revenues from the sales of spices in India. The revenues from India market are expected to expand to around USD 18 billion in FY’2020.

Tuesday, 19 September 2017

SU 30 MKI : Air superiority fighter:- Back Bone of Indian Air Force (IAF): Pride for Every Indian

Key words:- SU 30 MKI, IAF, Indian Air force, Air superiority fighter, Sukhoi,Flanker-H *******************************************************************************
In the word Su 30 MKI
SU Stands for SUKHOI
M Stands for MODERNIZED
K Stands for EXPORT VERSION
I STANDS FOR INDIA
*******************************************************************************
******************************************************************************* It It is 4.5 generation fighter aircraft AND variant of Sukhoi aircraft.
Designed by Sukhoi Corporation in 1995.
It is better than Chinese Su 30MKK.
2000 transfer of Technology to India and Manufacturing in India under License.
In 2002 SU 30 MKI manufactured in Russia inducted into indian Air force while Indian manufatuded SU 30 MKI inducted into 2004.
230 already inducted in Air force.
It has lot of similarity with SU 35.
It is the only fighter aircraft In the world with worlds fastest cruise missile- Brahmos.
Under Super Sukhoi mission 80 SU 30 MKI will be converted into Super Sukhoi.
Super Sukhoi will be inducted into Airforce by 2020.
The Sukhoi Su-30MKI (NATO reporting name: Flanker-H) is a twinjet multirole air superiority fighter developed by Russia's Sukhoi and built under licence by India's Hindustan Aeronautics Limited (HAL) for the Indian Air Force (IAF). A variant of the Sukhoi Su-30, it is a heavy, all-weather, long-range fighter.
*******************************************************************************
ORIGIN:-
******************************************************************************* The Su-30MKI is derived from the Sukhoi Su-27 and has a fusion of technology from the Su-37 demonstrator and Su-30 program.
More advanced than the Su-30MK and the Chinese Su-30MKK/MK2
*******************************************************************************
GOOD PERFORMANCE:
******************************************************************************* Russia's Defence Ministry was impressed with the type's performance envelope and ordered 30 Su-30SMs, a localised Su-30MKI, for the Russian Air Force
*******************************************************************************
COMPSITION:-
******************************************************************************* State of the art avionics developed by Russia, India and Israel for display, navigation, targeting and electronic warfare.
France and South Africa had also provided other avionics
*******************************************************************************
ORDER
******************************************************************************* 30 November 1996, India signed a US$1.462 billion deal with Sukhoi for 50 Russian-produced Su-30MKIs in five batches.
In October 2000, a Memorandum of Understanding (MoU) was signed for Indian licence-production of 140 Su-30MKIs; in December 2000, a deal was sealed at Russia's Irkutsk aircraft plant for full technology transfer.
In 2007, another order of 40 Su-30MKIs was placed. In 2009, the planned fleet strength was to be 230 aircraft.
In June 2010, it was reported that the Cabinet Committee on Security had cleared the ₹15,000 crore (US$2.3 billion) deal and that the 42 aircraft would be in service by 2018.
*******************************************************************************
INDIGENIZATION OF SU 30 MKI HELP MAKE IN INDIA PROGRAMME :-
******************************************************************************* HAL said indigenisation of the Su-30MKI programme completed in 2010. HAL had achieved 100 per cent indigenisation of the Sukhoi aircraft – from the production of raw materials to the final plane assembly. *******************************************************************************
UP-GRADATION:-
******************************************************************************* On 25 June 2016, HAL conducted the first test flight of a Su-30MKI fitted with a BrahMos-A missile from Nashik, India.
At the 2011 MAKS air-show, Irkut chairman Alexy Fedorov offered an upgrade package with an improved radar, and reduced radar signature to the Indian fleet to make them "Super Sukhois".
India and Russia has signed two key agreements for long-term maintenance and technical support for Russian-made Su-30MKI fighter jets of the Indian Air Force and now details have emerged of the major upgrade planned for the Indian Air Force (IAF) Su-30MKI fleet next by HAL and Russia.
Under Super-30 Upgrade program IAF’s Su-30MKI will be upgraded to Su-35+ standards which will be far superior to the Su-35 currently been operated by Russian and Chinese Airforce.
Super-30 Upgrade program will feature a modernised cockpit, along with an active electronically scanned array (AESA) radar, plus advanced avionics and sensors.
AESA Radar will be Plug and Play based on Open Architecture which means India will be able to integrate Meteor, Astra BVRAAM and other weapons of western origin to make IAF’s Su-30MKI independent from Russian-origin weapons.
The plan is to upgrade the first 80 Su-30MKIs to the level ‘Super Sukhois’ which will have highly advanced radars and weapon systems.
In 2004, India inked a deal with Russia to domestically produce the Novator K-100 missile, designed to shoot down airborne early warning and control (AEW&C) and C4ISTAR aircraft, for the Su-30MKI.
There are plans to integrate the nuclear-capable Nirbhay missile.
India is planning to upgrade its Su-30MKI fighters with Russian Phazotron Zhuk-AE Active electronically scanned array (AESA) radars. The X band radar can track 30 aerial targets in the track-while-scan mode and engage six targets simultaneously in attack mode. with ₹10,920 crore (US$2 billion) and the aircraft are upgraded in phases beginning in 2012.
In February 2017, it was reported that the planes would be upgraded with AL-41F turbofan engines, same as the ones on Sukhoi Su-35.
In August 2017, the Indian government cleared a proposal of Rs. 30,000 crore to equip the planes with new reconnaissance pods.
Serviceability of Sukhois has jumped to 60% now from an alarming 46% earlier.
*******************************************************************************
RANGE OF SU 30 MKI:
******************************************************************************* The Su-30MKI has a range of 3,000 km with internal fuel which ensures a 3.75 hour combat mission.
It has an in-flight refueling (IFR) probe that retracts beside the cockpit during normal operation.
The air refueling system increases the flight duration up to 10 hours with a range of 8,000 km at a cruise height of 11 to 13 km.
*******************************************************************************
AVIONICS:-
******************************************************************************* It is equipped with a modern digital weapons control system as well as anti-jamming features.
N011M has a 400 km search range and a maximum 200 km tracking range, and 60 km in the rear hemisphere.
The radar can track 15 air targets and engage 4 simultaneously.
These targets can even include cruise missiles and motionless helicopters.
The Su-30MKI can function as a mini-AWACS as a director or command post for other aircraft.
The radar can detect ground targets such as tanks at 40–50 km.
The aircraft is fitted with a satellite navigation system (A-737 GPS compatible), which permits it to make flights in all weather, day and night.
*******************************************************************************
PERFORMANCE:-
******************************************************************************* In Cope India 05, the Su-30MKIs reportedly beat the USAF's F-16s
It has also beaten Eurofihter typhoon.
*******************************************************************************
UNITS:-
******************************************************************************* Indian Air Force Su-30MKI
Indian Air Force - 230 in service in February 2017with 272 planned by 2019.
*******************************************************************************
SPECIFICARION:

******************************************************************************* Specifications (Su-30MKI)
MAXIMUM SPEED:
At high altitude: Mach 2 (2,120 km/h; 1,320 mi)
At low altitude: Mach 1.09 (1,350 km/h, 839 mph)
Ferry range: 8,000 km (4,970 mi; 4,320 nmi) with two in-flight refuellings
BrahMos missile under Su-30MKI maquette at MAKS-2009
*******************************************************************************
GENERAL CHARACTERISTICS
******************************************************************************* Crew: 2
Length: 21.935 m (73 ft)
Wingspan: 14.7 m (48 ft 3 in)
Height: 6.36 m (20 ft 10 in)
Wing area: 62 m² (667 ft²)
Empty weight: 18,400 kg[104] (40,565 lb)
Loaded weight: 26,090 kg (57,520 lb) (typical mission weight)
Max. takeoff weight: 38,800 kg (85,600 lb)
Powerplant: 2 × Lyulka AL-31FP turbofans
*******************************************************************************
WHAT NEXT:- FUTURE of SU 30 MKI is :- SUPER SUKHOI
******************************************************************************* AFTER UPGRADING SU 30 MKI TO SUPER SUKHOI, IT WILL HAVE FOLLOWING FEATURES:-
SUPER SUKHOI 30MKI FEATURES
1.Improved Air-frame with 6000 flying hrs same as SU35-S
2.Chassis wheels braking system
3.Upgraded AL-31F production engines with 5th gen capabilities
4.Forward-facing NIIP N011M Bars
5.Fly by wire (FBW) with quadruple redundancy
6.Israeli Elbit SU 967 head-up display along with bi-cubic phase conjugated holographic displays & Seven liquid crystal multi-function displays.
7.Modern digital weapons control system as well as more advanced anti-jamming features.
8.Israeli-made LITENING targeting pod
9.Integration with Bhramhos & Astra
10.AESA Radar
******************************************************************************* With these features , Super Sukhoi 30-MKI will nearly out-par Su35 and will come close to T50 , the 5th gen fighter of Russia .
7 Minutes of Mind Blowing Maneuvering of Sukhoi 30 Every Defence Lover Should Watch https://www.youtube.com/watch?v=cV-AOxMj3Pk

Saturday, 16 September 2017

BLUESTONE.COM: - Disrupting the traditional jewelry market (Indian brand)

******************************************************************************* BLUESTONE.COM: - DISRUPTING THE TRADITIONAL JEWELLERY MARKET
*******************************************************************************
Company:- Bluestone Jewellery and Lifestyle Pvt. Ltd
CATEGORY:- Prominent size jewellery Ecommerce B2C website / online buying Ornaments
Head Office: Bangalore
Industry : Online jewellery store
STARTED ON: August 2011
FOUNDER : Gaurav Singh Kushwaha TAG LINE : choice for affordable jewellery with innovative designs with the help of Inter-Net
******************************************************************************* INDUTRY SIZE:-
******************************************************************************* Fine Jwellery Industry market in India $60 billion
Online jewellery market :- $50 million - $100 million.
India is home to about 93 online jewellery start-ups. Out of them, eight have together raised about $107 million from investors.
The domestic gems and jewellery market in India was worth Rs.251,000 crore in 2013 and is expected to cross the Rs.500,000 crore mark by 2018.
******************************************************************************* REVENUE:-
******************************************************************************* FY2015:- 60 Crore
FY2016 :- Rs 250 crore
FY2018:- Rs 1,000 crore
Domestic/ National-95%
International- 5%
Delhi-NCR, Bangalore, Mumbai, Hyderabad and Chennai :- 60% of Revenue
It started in 2012 and had break even in 2014-15
Average selling price of transactions: 20000 Rs.
*******************************************************************************
GROWTH:
******************************************************************************* It Claims to have grown by 150 percent year-on-year.
******************************************************************************* VARIETY IN DESIGNS:-
******************************************************************************* 2011 :- 300 jewellery designs.
2016- 5,000 designs across 14 categories.
******************************************************************************* TARGET POPULATION:
******************************************************************************* Targets the 25-35 age profile of which 95 per cent are women.
******************************************************************************* MOBILE App
******************************************************************************* Traffic deom mobile:- 70%
Revnue:- 40-45%
******************************************************************************* TRANSACTIONS ON NET
******************************************************************************* 5,500-7,000 orders per month
over 4,000 handcrafted designs.
Average ticket size ranges between Rs 22,000-24,000.
Biggest Single order:- Rs 8 lakh.
******************************************************************************* INTRODUCTION:
******************************************************************************* Bluestone.com is an online jewellery store that houses high quality jewellery and accessories with strikingly exquisite designs. With its affordable rates and unique shopping experience.
Bluestone.com sells earrings, pendants, rings, bangles, etc. and has a collection of about 2,000 designs
It started with IDEA like to sell everyday jewellery, which people generally gift one another and which is somewhere between a planned and an impulse purchase.
MARKET POTENTIAL:- 2016:- The size of the Indian jewellery market is about $60 billion.
2020-21 :- USD 100-110 billion.
2016:- 0.5% Online 99.5% Offline
2020:- 2% Online , 98% Offline
******************************************************************************* DISTRIBUTION:
******************************************************************************* Domestic:- National:- 20,000 pin codes.
4 International destinations - The US, the UK, Canada and Australia.
large number of orders from small towns.
30-35 percent of its business comes from beyond top 20 cities of India.
******************************************************************************* OBSTACLES: ******************************************************************************* Jewellery was a tough category with high entry barriers with a clear need gap of established and trusted national players. Traditionally, customers have gone to the established names for ages. The challenge was to change this and introduce a new way of buying jewellery.
The biggest challenge is gaining customers’ trust.
E-commerce sector. With new players emerging almost every day in this segment, the competition is fierce and businesses are forced to innovate and improve constantly.
******************************************************************************* FUTURE SCOPE:
******************************************************************************* The category offers immense scope – it has a high ticket-size, by virtue of its value, and there is a dearth of larger competitors.
We aim to be the leading online jeweller in the next.
Firm wants to expand its international presence.
******************************************************************************* FOCUS:-
******************************************************************************* focus has always been and will be on jewellery first, and then e-commerce.
Today lot of women want to buy jewellery they like rather than what their mothers passed on 30,000 unique designs in the next 2 years.”
******************************************************************************* CITIES:-
******************************************************************************* Our Home Try-on Service kick-started in six cities – Bangalore, Delhi, Mumbai, Chandigarh, Chennai, and Hyderabad.
******************************************************************************* INVESTMENT:-
******************************************************************************* Till date it has fetched $30 million in funding across three rounds from Accel Partners, Kalaari Capital, IvyCap ventures, Meena Ganesh, Samar Capital, Dragoneer, and Ratan Tata.
After making his first investment in Indian eCommerce space through Snapdeal, Ratan Tata has now made his second investment in India eCommerce. Ratan Tata has personally invested undisclosed amount in Indian e-jewellery company BlueStone Jewellery and Lifestyle Pvt. Ltd.
BlueStone has been funded by Saama Capital, Accel Partners and Meena Ganesh.
received Rs 20 crore in funding in August 2011 from venture capital firm Accel Partners and Meena Ganesh, CEO and Managing Director of Pearson Education Services.
$5 million from Accel Partners in Jan 2012 and $10 million in March earlier this year from Kalaari Capital.
Raised Rs 100 crore funding in July 2015, has investors like Accel Partners, IVY Capital, Dragoneer, Kalaari Capital and Saama Capital.
******************************************************************************* UNIQUE FEATURES:
******************************************************************************* We also runs a gold deposit scheme, through which consumers can pay monthly installments.
Sold items are bought back or exchanged by the company at 80 per cent of the day’s market price, under a lifetime exchange policy.
launched International Shipping.
30 Days Moneyback Policy.
Home try-on (out of 150-200 customers a month and conversions as high as 70 per cent.)
Over 4,000 handcrafted designs.
company opened experience/display centres in Bengaluru, Mumbai and Delhi.
Shopping Assistant Tool where you can shop by personality, face shape, etc.
second firm in the world to use 3-D rendering to photograph jewellery pieces to replicate the touch and feel aspect of offline jewellery shopping.
diverse collections catering to all religions, regions, cultures and occasions.
BlueStone used its various social media platforms effectively to increase its brand awareness and engagement.
launch 2 jewellery collections a month and 20 collections a year compared to large offline players that launch 3 collections over 3 years.
The company has its own factory in Mumbai.
Orders:- 7,000 orders in a month and hope to achieve a 50-70% year-on-year growth.
Release 250-300 new designs every month.
Bluestone has about 6,000 designs in close to 20 categories
******************************************************************************* COMPITIION:-
*******************************************************************************
Flipkart Ltd and Amazon India (Amazon Seller Services Pvt. Ltd) have launched jewellery as a category on their online marketplaces.
Bluestone has competition in e-jewellery business from likes of Caratlane.com who have till now raised around USD27 million in 3 rounds. Last year, they received funding to the tune of $15 million from Tiger Global.
Bluestone is expected to have a turnover of around Rs. 60 crore in 2015. In comparison, their competitor Caratlane leads the market which is expected to around Rs. 150 crore.
Unmatched collection of certified jewellery.

Wednesday, 13 September 2017

ACTIVA:- FROM HONDA:- RECORD BREAKING PERFORMANCE :- LARGEST SOLD 2-WHEELER (INDIA)

*******************************************************************************
ACTIVA FROM HONDA:- RECORD BREAKING PERFORMANCE :- LARGEST SOLD 2-WHEELER (INDIA)
*******************************************************************************
>It was launched in India in 2000.
>Honda Activa Is Officially the Largest Selling 2-Wheeler in India for 2016
>Honda Activa beats Hero Splendor, the highest selling motorcycle in India ever and across the globe in first six months sales figures of 2016. >Splendour had been the top-selling two-wheeler for 17 years.
>Statistical Evidence :- Sales Numbers :- ACTIVA -Dominate the list:-
>Honda sold 13,38,015 units of the Activa from January till June 2016
>Hero sold 12,33,725 units of the Splendor in the same period
>The Honda Activa outsold Splendor during the last fiscal, with sales of 2,759,835 units in FY2017 vs Hero Splendor 25,50,830 units
>Honda Activa had sold 2,466,350 Activa scooters in FY2015-16.
*******************************************************************************
INTRODUCTION:-
*******************************************************************************
An assessment by Nomura :-
In the year 2014-15 Scooter has 35% market share of Two wheeler industry of INDIA and it will increase to 45% by 2019-20
Scooters sold in 2015-16 – 50.3 lacs
Scooters sold in 2016-17 – 60.5lacs
*******************************************************************************
MARKET SHARE:
******************************************************************************* The Activa sales account for almost 15% of the total 2-wheeler industry
*******************************************************************************
SCOOTER OVERTAKING BIKE SALES NO:-
******************************************************************************* first time in 17 long years that this has happened that any single scooter model has sold more than any single Bike model.
*******************************************************************************
PRODUCT LINE EXTENTION:
*******************************************************************************
ACTIVA 109CC (NEW VERSION)
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Launched on 2009-05-08 in Indian market
Power output was bumped up to 8 bhp (6.0 kW)
Combi-brake and key shutter were introduced.
Fuel economy was claimed to be improved by 15%.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
ACTIVA-I :-
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
In June 2013, Honda introduced Activa-i, a sleek and stylish variant of Activa.
Difference being only in the body style.
In India, Honda launched Activa i, a cheaper, lighter and stylish version of Activa.
It was launched in December, 2013.
It is powered by 110 CC engine and weighs 103 kg.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
ACTIVA 125:-
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
In April 2014, Honda launched an upgraded model of Activa with a 125cc engine and rebranded the model as Activa 125.
Currently, both Activa-i and Activa 125 are sold in India.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
FACTS:- FETAURES OF ACTIVA:-
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Activa sales no is more than together all combined total sales of 125cc category motorcycles in India.
Activa usurp the crown from the Hero Splendor to become the bestselling two-wheeler brand in India for 2016-17.
In April, 2014, The Economic Times reported the Honda Activa became the best selling two wheeler in India.
During the month of September 2013, 1,41,996 Honda Activa scooters were sold, nearly equal to Honda's entire annual sales in North America.
On September 22, 2015, Honda announced that they have sold over 10 Lacs Activas in five months in the Indian market, from April to August 2015.
Honda Motorcycles and Scooter India (HMSI) now commands an enviable 59% share of the scooters market way ahead of Hero MotoCorp’s 17% and TVS Motors’ 14 %.
Honda Sold 27.8 Lacs scooters in 2015-16
*******************************************************************************
COMPETITIVE ANALYSIS: (MAJOR COMPETITORS)
*******************************************************************************
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
2nd Position : TVS :- JUPITER
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Jupiter stands as the second largest-selling scooter brand for the last fiscal.
At sales of 6,13,817 units in FY2017,
TVS Jupiter has recorded growth of 14.21 percent YoY.
The TVS Jupiter has sold over a 10 Lacs units within 30 months of its launch.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
3rd position Scooter:- 110cc Hero :- Maestro
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 110cc Hero :- Maestro is the third largest selling scooter brand in India.
It sold 3,78,347 units in FY2017 as against the sales of 4,98,754 units in FY2016.
Hero :- Maestro has sold 16 lacs units in the domestic market alone.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
4th Position:- Hero Duet
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ The4th Position rank saw three close competitors in the form of 110cc Hero Duet, 125cc Suzuki Access 125 and 110cc Honda Dio. Amongst the three, the Hero Duet, a sober-looking model positioned for the families, bagged the fourth spot.
The company has sold 2,65,223 units -- in FY2017,
Hero Duet’s domestic sales in FY2016 – 1,36,184 units.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
5th Position:- Suzuki’s 125cc Access
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Suzuki’s 125cc Access:-
2017 sales stood at 2,65,181 units
2016 sales was 1,76,128 units of the Access 125
Market Share:- Suzuki’s 125cc Access Market share for 2017 5.01 % versus For 4.38% in 2016.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
6th Position:-HONDA’s 110cc Dio
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ HONDA’s 110cc Dio is India’s sixth largest selling scooter with sales of 2,64,516 in FY2017. It had sold 2,14,112 units in FY2016.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
7th Position:-Yamaha’s 113cc Fascino
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Yamaha’s 113cc Fascino has 7th spot. Fascino, which has sold 213,312 units in FY2017.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
8th Position:- Yamaha’s Ray
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ At eight position we have Yamaha’s Ray, with sales unit of 1,82,028 units in FY2017.
Yamaha has market share of 7.86 % in FY2017 in the domestic scooter segment while it was 6.33 % in FY2016.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
9th Position:- 100cc Pleasure
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Hero MotoCorp’s 100cc Pleasure, a scooter model targeted at female riders. The Hero Pleasure has retailed 1,46,404 units in FY2017 while it was 1,83,839 units in 2016.
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
10th Position:-110cc Aviator
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ 110cc Aviator is at No. 10 position.
Aviator has garnered total sales of 108,683 units in FY2017.
*******************************************************************************
Honda’s Strategy for Growth in the future:-
******************************************************************************* To boost sales the company is adding 800 new touch-points to its network which will cross the 5,300 mark by March 2017.
Target is to sell 54 lacs plus scooters in the next year.
*******************************************************************************
SPECIFICATION:-
******************************************************************************* Manufacturer Honda Motorcycle and Scooter India
Honda de México
Parent company HMSI
Production 2001–
Engine 125 cc 4-stroke, single-cylinder, air-cooled, OHC or 109 cc 4-stroke, single-cylinder, air-cooled, OHC Power 7 bhp (5.2 kW) or 8 bhp (5.71 KW) in 2009 model (claimed)
Torque 8.74 Nm (claimed)
Transmission CVT
Suspension Bottom link with spring-loaded hydraulic damper (front), unit swing with spring-loaded hydraulic damper (rear)
Brakes drum, 130mm (front & rear) with CBS (only in 2009 model)
Tires 90/100-10 53J
Wheelbase 1,238 mm
Dimensions L: 1,761 mm
W: 710 mm
H: 1,147 mm
Seat height 765 mm
Fuel capacity 5.75 l or 5.3 l in 2009 model

Monday, 11 September 2017

QUIKR: - KEY PLAYER IN CLASSIFIED MARKET PLACE INDUSTRY

******************************************************************************* QUIKR:- INTRODUCTION:- KEY PLAYER IN CLASSIFIED MARKET PLACE INDUSTRY *******************************************************************************
Quicker is major player in Indian e-commerce market. It is specifically in Classified Market place Industry. Quicker is India’s leading platform to sell, buy, rent or find something Quikr:- The company was formerly known as Kijiji India Private Limited and changed its name to Quikr India Private Limited in June, 2008. The company was incorporated in 2005 and is based in Mumbai, India.
Quikr India Private Limited is a former subsidiary of eBay Inc.
Quikr has listings in over 900 cities in India in categories such as mobile phones, household goods, cars, real estate, jobs, services and education QuikrServices has 250,000 service providers offering over 80 types of services for consumers and is being used by 1,00,000 customers every day. Quikr is accessible across mobile app, mobile site as well as desktop, and allows consumers as well as small businesses to sell, buy, rent and find things across its multiple categories with great ease. It has consumer to consumer (C2C) model as well as the business to consumer (B2C) model, both of which work very well for Quikr. Quikr has 4.2 million listings on its platform. Quikr reported sales of Rs.24.78 crore for the year ended 31 March 2015 Quikr claimed it had over 3 crore new users every month and was present in 1200 cities in India. Quikr launched Quikr Doorstep last year by integrating digital payments and logistics into C2C transactions QuikrHomes currently connects customers from over 1000 cities and towns across India and it helps conclude 2 lakh plus transactions per month. QuikrHomes is one of the key verticals for Quikr with 35% of its revenue coming from this vertical. ******************************************************************************* COMPETITORS: ******************************************************************************* In the automobile segment, Quikr competes with the likes of CarDekho and CarTrade, while the real estate segment has businesses such as Housing, Magicbricks and PropTiger, among others. Similarly, the hyperlocal services segment has deep-pocketed start-ups such as Housejoy and UrbanClap, while in the jobs category, the likes of Babajob and AasaanJobs compete with Quikr. ******************************************************************************* INVESTORS:- ******************************************************************************* Kinnevik, Matrix Partners India, Omidyar Network, Norwest Venture Partners, Nokia Growth Partners, Warburg Pincus and eBay Inc. ******************************************************************************* ACQUISITIONS BY QUIKR ******************************************************************************* May 26, 2017 Babajob ******************************************************************************* May 5, 2017 Zimmber ******************************************************************************* Nov 21, 2016 Grabhouse ******************************************************************************* Sep 13, 2016 Stayglad ******************************************************************************* Sep 7, 2016 Stepni.com ******************************************************************************* Aug 24, 2016 ZapLuk ******************************************************************************* Jul 26, 2016 Hiree ******************************************************************************* May 10, 2016 Salosa ******************************************************************************* Jan 6, 2016 CommonFloor ******************************************************************************* Dec 3, 2015 Realty Compass ******************************************************************************* Nov 6, 2015 Indian Realty Exchange (IRX) ******************************************************************************* FOCUS OF QUIKR:- ******************************************************************************* Quikr has identified five key business segments— automobiles, real estate, jobs, services and customer-to-customer sales—to focus on an attempt to explore new sources of revenue and fend off competition from other venture capital-backed businesses that have emerged in each of these categories. These five categories account for about 90% of the 10 million listings on the platform. *******************************************************************************
******************************************************************************* BRAND AMBASSADOR:- ******************************************************************************* Recently appointed actors Ranveer Singh and Suriya as their brand ambassadors. ******************************************************************************* GROWTH ******************************************************************************* It is Grown 5 times as compare to 2013. currently at 30 million customers searching for quikr website. ******************************************************************************* PROMOTION STRATEGY:- ******************************************************************************* Quikr is doing SMM Strategy to reach target audience through social media sites like :- facebook, twitter, blogger, linkedin, youtube, etc. On the Twitter it has 32,193 Followers On you tube it has 367 videos and 32,084 Subscribers, On Google plus it has 5,00,106 followers on Facebook it has 28,16,908 followers On Instagram 20,300 followers On Linked in 30,200 followers ******************************************************************************* REVENUE TO COLLECT: ******************************************************************************* Now Quikr is drawing over half of its revenue from premium listing & lead generation for businesses. ******************************************************************************* GOAL / AIM:- ******************************************************************************* Quikr is aspiring to reach 100 million page views unique marks in 2 – 3 years of time. Quikr helps small enterprises like tiffin services and travel agents to grow their business. It also helps women entrepreneurs launch their businesses, helps students locate education opportunities and get employment. ******************************************************************************* SHIFT IN THE FOCUS:- ******************************************************************************* Focused on growing our user base to focusing on user base growth as well as monetization ******************************************************************************* REVENUE:- ******************************************************************************* Revenues grew to Rs 24.8 crore (Rs 284 million) from Rs 20 crore (Rs 200 million) ******************************************************************************* TIE UP:- ******************************************************************************* Junglee.com, a comparison-shopping website, has announced a strategic partnership with Quikr.com • With the partnership, those surfing Junglee.com can compare prices of new products across hundreds of online shopping sites and also find locally available pre-owned products listed on Quikr. *******************************************************************************
******************************************************************************* GROWTH STATERGY :- ******************************************************************************* MISSED CALL SERVICE ******************************************************************************* Quikr also poineered the miss call sevice with the objective to reach out the large number of people. The local community people wihout loging to the toll free number ,quikr call center call wiill call back and gives the relevent information.

RAFALE From DASSAULT : Ultimate WINNER: NEW BODYGUARD OF INDIAN BORDERS

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RAFALE (DASSAULT) :- THE ULTIMATE WINNER :- NEW BODYGUARD OF INDIAN BORDERS
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^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ It is a Multirole fighter ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Country of Origin:- Made In France ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Parent Company:- Dassault Aviation ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Investment:- Deal with India worth:- 7.8 billion euros ($8.7 billion) for 36 Rafale Units/ Nos. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Time Period:- 4 July 1986 first Flight- ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ First Introduced : 18 May 2001 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Which Countries using:- France, Egypt, Quatar, (Will be in INDIA-by 2019) ********************************************************************************
INTRODUCTION:-
******************************************************************************** French twin-engine, canard delta wing, multirole fighter aircraft designed and built by Dassault Aviation. Equipped with a wide range of weapons, the Rafale is intended to perform air supremacy, interdiction, aerial reconnaissance, ground support, in-depth strike, anti-ship strike and nuclear deterrence missions. The Rafale is referred to as an "omnirole" aircraft by Dassault. ******************************************************************************** PRICE OF RAFALE SINGLE UNIT:- ******************************************************************************** Rafale B: €74M (flyaway cost, FY2013) – 562 Crore ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Rafale C: €68.8M (flyaway cost, FY2013) – 527 crore ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Rafale M: €79M (flyaway cost, FY2011) - 608 crore ********************************************************************************
PERFORMANCE/ EFFECTIVENESS WELL TESTED:-
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ The Rafale has been used in combat over Afghanistan, Libya, Mali, Iraq and Syria. ********************************************************************************
SPECIFICATION:-
******************************************************************************** The aircraft is available in three main variants: Rafale C single-seat land-based version, Rafale B twin-seat land-based version, and Rafale M single-seat carrier-based version. ********************************************************************************
ADVANTAGE OF FIGHTER AIRCRAFT JET OVER MISSILES
******************************************************************************** India prefers aircraft. They’re technologically simple compared to missiles, can be recalled and are highly visible to an adversary, creating a deterrent effect. That’s good for keeping the peace. ********************************************************************************
DISADVANTAGE OF FIGHTER AIRCRAFT JET OVER MISSILES
******************************************************************************** They are more easily spotted and shot down. ********************************************************************************
ADVANTAGE TO INDIA
******************************************************************************** Rafale planes — specifically designed with nuclear weapons in mind — will give India a modestly more effective strike force Rafale jets will enable the air force to hit targets inside Pakistan from within India. Pakistan currently has only a beyond-visual-range (BVR) missile with 80-km range. Rafale’s radar is able to track up to 40 aircraft and can engage eight of them. ********************************************************************************
FEATURES:-
******************************************************************************** The Rafale is distinct from other European fighters of its era in that it is almost entirely built by one country ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ The new multi-role fighter jets, which are capable of carrying nuclear weapons, come with advanced radar and weapons systems that will give India’s air force an edge over China’s air force and Pakistan’s fleet of F-16s, “The Rafale is a much newer plane with much better radar than what the Pakistanis have and what the Chinese have ********************************************************************************
OTHER IMPORTED WEAPONS:-
******************************************************************************** Since 1994, India has bought 290 Sukoi Su-30MKI combat aircraft from Russia ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ INDIA plans to purchase roughly 100 Russian T-50 combat aircraft -- in a deal likely to exceed the Rafale price tag – ******************************************************************************** Six Scorpene submarines from France ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ COMPARISON WITH OTHER FIGHTER AIRCRAFTS:- ******************************************************************************** In every test the omnirole Rafale won it by a distance. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
STRIKE MISIONS:
******************************************************************************** From the strike point of view, the Rafale is the recommended aircraft. Rafale: 7.63 ; Eurofighter: 5.75 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
ESCORT MISSIONS:
******************************************************************************** The Rafale is the only candidate with the best overall effectiveness to fulfil all type of Escort missions ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Rafale: 7.41 ; Eurofighter : 6.54 ********************************************************************************
DEFENSIVE COUNTER AIR:
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ The Rafale is the only candidate with the best over all effectiveness to fulfill DCA missions (defensive counter air) Rafale: 7.28 ; Typhoon: 6.49 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
AIR POLICING:
******************************************************************************** The Rafale is still recommended as the preferred candidate of Air Policing missions. Rafale: 6.98 ; Typhoon: 6.48 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
RECONNAISSANCE:
******************************************************************************** In the recce domain,the Rafale has been assessed with the best effectiveness, the Gripen and the Typhoon do not even achieve the minimum capabilities. Rafale: 7.63 ; Eurofighter : 5.43 ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
FRANACE ASSISTANCE IN CRITICAL SITUATION:-
******************************************************************************** French who supplied us with spare parts for mirage 2000 on an emergency scale, there by allowing mirage 2000 to boss the sub-continent airspace. ******************************************************************************** IAF is still in love with mirage 2000. ********************************************************************************
REASONS BEHIND PURCHASE:-
******************************************************************************** Rafale can be used as an aircraft carrier-based fighter and has a nuclear strike role like Sukhois whereas Eurofighter’s naval version is still in development stage. Rafale has the advantage of being logistically and operationally similar to Mirage 2000, which the IAF already operates. This would require fewer changes in the existing infrastructure of the IAF, which, in turn, will reduce cost. If India had opted for Eurofighter is totally NEW ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Being 100% French, Rafale provides Dassault a distinct edge over its competitors on the issue of technology transfer. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Rafale with $84.48 million price tag (2009 figures) is cheaper than Eurofighter ($108 million). ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Rafale, a medium multi-role combat aircraft, will easily fill the gap between India’s high-end Sukhois and low-end Tejas aircraft and can protect our borders till the time India’s fifth-generation fighter, being jointly developed with Russia, becomes a reality
PREVIOUS BAD EXPERIENCE BY INDIA WITH OTHER COUNTRIES:
******************************************************************************** AMERICA/ USA:- India has vowed to never buy first string weapons like fighter jets from US, as US has pretty good history of blocking important tech from reaching India. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ Germany:- has a law which prohibits the sale of spare parts during war, we may have to ground the Typhoon fleet in such scenario. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^ UK deprived us of spare parts for harrier fleet during kargil war, so we don't trust them. ^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Thursday, 7 September 2017

OLX : EMRGING LEADER IN CLASSIFIED INDUSTRY MARKETPLACE.

OLX : EMRGING LEADER IN CLASSIFIED INDUSTRY MARKETPLACE. ******************************************************************************** INTRODUCTION: ******************************************************************************** OLX is into the classifieds market. OLX offers a free, fast & hyper-local way for customers to buy, sell or exchange used goods and services, by posting a free ad on the website. OLX, founded in 2006, is an Argentinian global online marketplace,operating in 45 countries, and is the largest online classified ads company in India, Brazil, Pakistan, Poland, Portugal and Ukraine South African media group Naspers, acquired a majority of OLX in 2010 and 95% of the company in 2014. OLX had 11 billion page views, 200 million monthly active users, 25 million listings, and 8.5 million transactions per month in 2014. The rising Internet population, changing mindset of consumers, aggressive advertising and eager investors have added up to exponential growth in the online classifieds business in the last three-four years. IN Such companies like OLX and Quicker Marketing is about 75 per cent of the total cost. OLX acted as a “wealth creator” in emerging markets, enabling people to easily monetize their services and possessions. ******************************************************************************** TYPES OF CLASSIFIED MARKET: ******************************************************************************** The classifieds market is divided into two parts: verticals and horizontals. Vertical companies specialise in specific segments like cars, real estate and matrimony. Horizontal players (like Quikr and OLX) follow a marketplace model, much like the US-based Craigslist. From selling buffaloes, coins, gramophones to utility items such as used mobile phones, cars and furniture, people are using such websites to sell almost everything. ******************************************************************************** BENEFRIT TO VERTICAL CLASSIFIED INDUSTRY MARKET:- ******************************************************************************** Vertical classified websites offer a much richer experience. Vertical classified companies, backed by global venture funds, have made strong inroads in recent years. Companies like Cardekho, Carwale, Cartrade, Naukri, Housing, 99acres and IndiaProperty have specialised products and features that are better targeted towards end users. "Quikr will never be able to compete with Naukri. India’s leading classified platform OLX has now emerged as the top destination for buying and selling pre-owned goods, as per recent numbers revealed by a market survey conducted by a global consulting firm, Frost & Sullivan in 2016. According to a survey by Frost and Sullivan, the top reasons for deciding on the platform for selling – whether offline or online – is getting the most number of potential buyers, followed by the ease of use, and convenience. Selling online is preferred as it is considered to be hassle-free and less time consuming, and provides more leads than offline channels. Transactions through online websites like OLX not only reduce both cost and time of searching and spreading the word through one’s network, they also give the user the liberty to decide whom to conduct the transaction with ******************************************************************************** GLOBALLY CLASSIFIED MARKET AND OLX POSITION:- ******************************************************************************** "The global trend has been that there is one clear market leader in every country. If you look at most western markets, they have one dominant classifieds player. OLX took a conscious call to focus on emerging markets and today OLX is the market leader in 25 emerging markets. OLX, however, claims it is the leader in the consumer-to-consumer (C2C) segment with 80 per cent market share. Quikr follows a mix of business-to-consumer (B2C) and C2C model. A C2C model allows only actual consumers to post ads, whereas on the B2C platform, businesses can transact with consumers. ******************************************************************************** POTENTIAL OF CLASSIFIED MARKET IN INDIA ******************************************************************************** Size of India's online classifieds industry was at Rs 1,800 crore in 2013 Market is expected to grow to Rs 4,500 crore by 2018, a CAGR of 20 per cent. There are Rs 56,200 crore worth of used goods lying idle in just 16 cities. Over $11.7Bn worth of used goods are stocked away in Indian homes, reveals OLX-IMRB Crust Survey A total of Rs 78300 crore used goods are stocked away in Indian homes. Quikr has GMV of a whopping $5 billion a month. ******************************************************************************** HOW CLASSIFIED INDUSTRY WORKS: Example:- QUICKER ******************************************************************************** Quikr kept its platform free for the first three years. When its monthly unique visitors crossed 10 million, it decided to monetise the platform. It charges users and businesses for premium listings, that is, placing their ads higher on Quikr search results Quikr takes Rs 300-Rs 400 for a listing. In comparison, a newspaper ad costs a little higher and has a shorter shelf life. Moreover, they lose out on all-India reach. "So, the cost benefit is strongly in favour of online listing. Quicker still keep most of the website free. Quikr claims to have about one lakh small businesses paying for its service, Has over eight crore active listings on its website. Industry experts says OLX and Quicker just barely scratched the surface of the market. "I believe the market is still 90 per cent virgin. ******************************************************************************** GROWTH:- ******************************************************************************** OLX says its focus on the C2C segment has led to a substantial rise in online traffic. Its page views per month have grown from 10 million in 2011 to about 1.8 billion in February this year. ******************************************************************************** CAMPAIGNS: ******************************************************************************** In early 2013, Quikr introduced a new tagline Bech Daal, which resonated with OLX's popular Bech De campaign. ******************************************************************************** MARKET SHARE OF PLAYERS :- ******************************************************************************** Quikr claimed it had over 3 crore new users every month and was present in 1200 cities in India. OLX claimed to be present in over 40 countries in the world and in India the company says it has 80% market share of the C2C online trade. OLX India now claims 60% market share in online classified Personal used products such as mobiles, computers, electronics, furniture, cars and bikes comprises of 70% of the new ads that are being listed 92% of sellers in these categories are individuals. Mobile traffic for OLX.in has grown from 5% overall traffic in January 2012 to 52% of overall traffic in July 2013. OLX mobile apps have exceeded 3.2 Mn app downloads in India. ******************************************************************************** MARKET SHARE – TWO WHEELER ******************************************************************************** OLX has approximately 75 per cent market share of the online market for pre-owned two-wheelers in India in March 2017 In 2016, OLX registered more than 32 lacs listings of two-wheelers, of which motorcycles form a major share out of which 15.6 lacs were sold. About 75% of the total respondents found a buyer on the platform and three out of five completed their final purchase on the platform under the two wheeler section. Among online buyers of used 2-Wheelers, over 60% completed final purchase via OLX, which is four times higher than the nearest competitor ******************************************************************************** MARKET SHARE – FOUR WHEELER ******************************************************************************** 200,000 vehicles with a value of $1 billion are sold monthly on the site in 2016 as compared to 95,000 cars worth $470 million in 2015 Used cars account for 45% of page views of OLX, as of 2015. As per industry estimates, there are 275,000 used cars sold in India every month. OLX already accounts for 72% market of second-hand four-wheeler vehicles Platform is witnessing a massive 32 lacs annual listings for pre-owned two-wheelers Latest data from OLX shows that the platform is the market leader in the used car space registering over 370,000 listings of used cars per month, out of which 200,000 cars get sold every month. number of cars sold by OLX per month is also bigger than the combined monthly sale of the two largest consumer automobile players in the country. ******************************************************************************** FEATURES:- ******************************************************************************** OLX said in 2015 it would start to sell priority space for premium listings. OLX has Four times higher conversion rates than the competitors OLX says all the content is 100 per cent user generated with no involvement of brokers and merchants. OLX had about 36 lacs active ads as on May 1 2015. Payments between buyer and seller are made offline, so OLX does not have to deal with varying payment infrastructure availability in each of its markets. About 54% of OLX's global traffic, then 240 million unique monthly visits, came from mobile in 2014 OLX said 1.5 billion monthly page views were generated from India in 2014. Morgan Stanley called OLX the "undisputed leader in India" in a 2013 report.
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Friday, 1 September 2017

5-G Revolution :- Fourth Industrial Revolution:- :- Reliance Jio & SAMSUNG to bring 5G to India

Reliance Jio to bring 5G to India with Samsung:- ******************************************************************************** 5G :- Speed one (1) Gigabit per second and support many devices at once ******************************************************************************** HOW IT WORKS:- ******************************************************************************** Li-Fi or 5G is light fidelity, where will be sending data thought lights. Unlike 2G,3G,4G LTE, it has completely different protocols. There we were using radio waves for data transmission. In 5G, it will be using visible light spectrum. 5G is completely based visible light communication. In fact, we have to develop separate mobile technology to import concept of 5G. So, all together it's completely unique and different technology than the technology what we're using now. 5G is still in research stage. It won't be like time gap it took to adopt 4G from 3G.. vodafone started 5g service in u.k. with huwai. ******************************************************************************** 5th generation wireless systems ******************************************************************************** Time period:- 10 Year CYCLE A new mobile generation has appeared approximately every 10 years since the ******************************************************************************** 1G system, in 1982. '2G' system in 1992, 3G system in 2001. 4G systems in 2012. ******************************************************************************** Adoption of Technology in INDIA:- ******************************************************************************** INDIA got 2G 25 years after the rest of the world, 3G more than 10 yrs. 4G may be, 5 yrs. In 5G, we have the chance of being there with the rest of the world ******************************************************************************** COST INVOLVED:- ******************************************************************************** 5G IS UNDER RESEARCH & DEVELOPMENT AND YET TO FUNCTION, IT WILL REQUIRE HUGE INVESTMENT. Reliance has created a pan-India, all-IP 4G network with a very significant investment of $20 billion. ******************************************************************************** COVERAGE: ******************************************************************************** Ericsson’s latest Mobility Report pegs 5G subscriptions in 2022 to be around 500 million, not including IoT connections. By then, 5G is expected to cover around 15 per cent of the world’s population. It is expected that we will have 20.8 billion internet enabled devices by 2020 – up from just 6.4 billion in 2016. ******************************************************************************** Advantages of 5G: ******************************************************************************** Amazing Speed : Like 1.2 Gbps speed in a vehicle moving at 100 Km/h. ******************************************************************************** Value for Money:- spectrum will be increased by up to 8-10 times at just additional cost of about 20 percent. ******************************************************************************** Capacity to connect the billions of devices like driverless cars and household appliances which will connect to the internet in the near future. ******************************************************************************** Allowing a higher density of mobile broadband users, ******************************************************************************** Supporting device-to-device, ultra reliable, and massive machine communications. ******************************************************************************** Faster speed (increased peak bit rate). ******************************************************************************** Higher number of simultaneously connected devices, ******************************************************************************** Higher system spectral efficiency (data volume per area unit) ******************************************************************************** Lower battery consumption, ******************************************************************************** Lower outage probability (better coverage), ******************************************************************************** High bit rates in larger portions of the coverage area, ******************************************************************************** Lower latencies, ******************************************************************************** Higher number of supported devices, ******************************************************************************** Lower infrastructure deployment costs, ******************************************************************************** Higher versatility and scalability, or ******************************************************************************** Higher reliability of communication. ******************************************************************************** Internet of Things (internet connected devices) ******************************************************************************** Broadcast-like services ******************************************************************************** Lifeline communication in times of natural disaster ******************************************************************************** Private Players:- Apart from all major Major Governments. Telecom service providers like Ericsson, Orange, Nokia and Verizon or tech players like Google and Samsung have shown interest in or conducted field 5G trials. Cellular industry body COAI today announced the formation of '5G India Forum', with a view to bolster efforts around use and deployment of the technology. ******************************************************************************** Indian Goverments Efforts: ******************************************************************************** Scientists Teams from IISc Bangalore, IIT Bombay, IIT Hyderabad, IIT Madras and CEWiT (Centre of Excellence in Wireless Technology, IIT Madras), (IIT), Hyderabad are working on it. Patents filed in the US and in India. Ministry of electronics and IT, approved a project in September 2015 with an outlay of Rs. 36.51crore over a period of three years Private stakeholders:- Reliance Jio, Tata Teleservices and Tejas Networks and a host of startups are partnering in the effort by lending their manpower and equipment ******************************************************************************** WHY PATENT IS IMP. ******************************************************************************** “One-fifth of the cost of an telecom equipment is the royalty paid to the patent holder ******************************************************************************** Generations ******************************************************************************** 1G (or 1-G) refers to the first generation of wireless telephone.The main difference between the two mobile telephone systems (1G and 2G), is that the radio signals used by 1G networks are analog, while 2G networks are digital. ******************************************************************************** 2G (or 2-G) Benfits: phone conversations are digitally encrypted; significantly more efficient on the spectrum: Greater penetration levels; 2G introduced data services for mobile, starting with SMS, Picture messages and MMS (Multimedia Message Service). It has 3 main services: Bearer services is one of them which is also known as data services. ******************************************************************************** 3G Technology SVS:- Information transfer rate of at least 200 kbit/s. to few Mbit/s wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV technologies ******************************************************************************** 4G Technology SVS:- Potential and current applications include amended mobile web access, IP telephony, gaming services, high-definition mobile TV, video conferencing, 3D television, and cloud computing. ******************************************************************************** 5G:- 5G is a generation currently under development 5G network requirements are: Data rates of several tens of Mb/s should be supported for tens of thousands of users. 1 Gbit/s to be offered, simultaneously to tens of workers on the same office floor. Several hundreds of thousands of simultaneous connections to be supported for massive sensor deployments. Spectral efficiency should be significantly enhanced compared to 4G. Coverage should be improved. Signalling efficiency enhanced. Latency should be significantly reduced compared to LTE. Next Generation Mobile Networks Alliance feel that 5G should be rolled out by 2020 to meet business and consumer demands. ******************************************************************************** FUTURE: ******************************************************************************** Wide-scale commercial deployment of 5G is expected to start in India in the next three years. Value For Money: Huawei and ZTE can increase current capability of spectrum by up to 8 times at just additional cost of about 20 percent. Establishing Standards: 5G standards are expected to be firmed up next year ******************************************************************************** INVESTMENT: ******************************************************************************** In 2012, the European Commission, under the lead of Neelie Kroes, committed 50 million euros for research to deliver 5G mobile technology by 2020 In November 2013, Chinese telecom equipment vendor Huawei said it will invest $600 million in research for 5G technologies in the next five years Li-Fi (a portmanteau of light and Wi-Fi) is a massive MIMO visible light communication network to advance 5G. Li-Fi uses light-emitting diodes to transmit data, rather than radio waves like Wi-Fi.[65] ******************************************************************************** COMPANIES INVOLVED:- ******************************************************************************** Huawei, Samsung, Telefonica Europe, Fujitsu Laboratories Europe, Rohde & Schwarz, Aircom International etc Nokia has recently initiated discussions with telecom operators for 5G trials in India. ******************************************************************************** GLOBALLY 5-G TESTING :- Announcements ******************************************************************************** Having already trialed the tech, AT&T is expanding to Waco, Texas; Kalamazoo, Michigan; and South Bend, Indiana by the end of the year. On 12 May 2013, Samsung Electronics stated that they have developed a "5G" system. The core technology has a maximum speed of tens of Gbit/s (gigabits per second). In testing, the transfer speeds for the "5G" network sent data at 1.056 Gbit/s to a distance of up to 2 kilometres.with the use of an 8*8 MIMO.[78][79] In July 2013, India and Israel have agreed to work jointly on development of fifth generation (5G) telecom technologies.[80] On 1 October 2013, NTT (Nippon Telegraph and Telephone), the same company to launch world's first 5G network in Japan, wins Minister of Internal Affairs and Communications Award at CEATEC for 5G R&D efforts[81] On 6 November 2013, Huawei announced plans to invest a minimum of $600 million into R&D for next generation 5G networks capable of speeds 100 times faster than modern LTE networks. In 2015, Huawei and Ericsson are testing 5G-related technologies in rural areas in northern Netherlands ******************************************************************************** SAMSUNG AND JIO ACHIEVEMENT:- ******************************************************************************** The two companies have successfully established the world's largest greenfield LTE network.

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