5 levels of products

Product concept is anything that can be offered to a market to satisfy a want or need *******************************************************************************
Products that are marketed include physical goods services experience events persons places properties organisations information and ideas *******************************************************************************
levels of product product has to be examined on five levels before it can be marketed *******************************************************************************
Each level adds more consumer value and the five constitutes a customer value hierarchy these five levels of the product are as follows *******************************************************************************
Core Benefit:- The fundamental service or benefit the customer is really buying *******************************************************************************
Basic Product:- conversion of core benefit into basic product *******************************************************************************
Expected product:- The marketer prepares unexpected product a set of attributes and conditions by normally Expect When the purchase this product the first is core benefit *******************************************************************************
Augmented Product the market prepares an augmented product that exceeds customer Expectations *******************************************************************************
Potential product at this level product becomes a potential product that is it crosses all the transformations and augmentation a product can undergo in future *******************************************************************************

Consumer buying behaviour 1

Consumer buying decision
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every day for many types of purchases as a marketer you study consumer behaviour to find out what consumer buy and how much, where learning about consumer behaviour isn't so easy is not so easy because the answer which we speak lies in the depth of consumer in the minds of consumer in deep *******************************************************************************
consumer don't know what influences their buying behaviour or buying purchase *******************************************************************************
95% of thoughts and emotions that drive purchases are happening in unconscious mind that is without an awareness *******************************************************************************
Black box in a way that can be result in taking a buying decision by the customers in response to internal and external factors and following consumer buying decision making process *******************************************************************************
There is a question for marketers is to how customer respond to the various situations and what decision he will take in response to decision taken by the company *******************************************************************************