5 levels of products

Product concept is anything that can be offered to a market to satisfy a want or need *******************************************************************************
Products that are marketed include physical goods services experience events persons places properties organisations information and ideas *******************************************************************************
levels of product product has to be examined on five levels before it can be marketed *******************************************************************************
Each level adds more consumer value and the five constitutes a customer value hierarchy these five levels of the product are as follows *******************************************************************************
Core Benefit:- The fundamental service or benefit the customer is really buying *******************************************************************************
Basic Product:- conversion of core benefit into basic product *******************************************************************************
Expected product:- The marketer prepares unexpected product a set of attributes and conditions by normally Expect When the purchase this product the first is core benefit *******************************************************************************
Augmented Product the market prepares an augmented product that exceeds customer Expectations *******************************************************************************
Potential product at this level product becomes a potential product that is it crosses all the transformations and augmentation a product can undergo in future *******************************************************************************