Consumer buying behaviour 1

Consumer buying decision
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every day for many types of purchases as a marketer you study consumer behaviour to find out what consumer buy and how much, where learning about consumer behaviour isn't so easy is not so easy because the answer which we speak lies in the depth of consumer in the minds of consumer in deep *******************************************************************************
consumer don't know what influences their buying behaviour or buying purchase *******************************************************************************
95% of thoughts and emotions that drive purchases are happening in unconscious mind that is without an awareness *******************************************************************************
Black box in a way that can be result in taking a buying decision by the customers in response to internal and external factors and following consumer buying decision making process *******************************************************************************
There is a question for marketers is to how customer respond to the various situations and what decision he will take in response to decision taken by the company *******************************************************************************