PORCHE:- World's largest RACE car manufacturer:- GERMAN SUPERCAR*******************************************************************************
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Introduction:*******************************************************************************
Founded in 1931 by Professor Ferdinand Porsche
Headquarter:- Stuttgart (Germany)
Porsche AG is headquartered in Stuttgart, and is owned by Volkswagen AG, which is itself majority-owned by Porsche Automobil Holding SE.
Porsche's current lineup includes the 718 Boxster/Cayman, 911, 918 Panamera, Macan and Cayenne.
Porsche, which started operations on India in 2012.
The Porsche Cayenne is one of the best-selling luxury SUVs in the world
Porsche presently sells five different cars in India that are Porsche 718, Porsche Cayenne, Porsche 911, Panamera and Macan.
state-of-the-art and technically innovative vehicles.
These Cars Keep Customers aspirational level high.
Abundance of performance features & driving pleasure.”
USP:- Extremely luxurious car
Key People:-*******************************************************************************
Director Porsche India :- Pavan Shetty
Dr Wolfgang Porsche:- Chairman, Supervisory Board, Porsche AG
Deesch Papke, CEO of Porsche Middle East and Africa FZE
Wolfgang Porsche, Chairman Martin Winterkorn, President &CEO
Competition:-
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1.Compitition in Electric Car
Mercedes-Benz,
BMW
Audi
Tesla
2. The new 2017 Porsche 911 GT3 competes against the likes of the Audi R8, Nissan GT-R and the Mercedes AMG GT R.
3. The next-gen Porsche Cayenne SUVs will globally compete with the likes of Audi Q7, BMW X5, Jaguar F-Pace, Range Rover Sport AND Mercedes-Benz GLE.
INDIANS who OWNS
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Amitabh Bachchan white Porsche Cayman
Hrithik Roshan :- Cayenne.
Shahid Kapoor Cayenne GTS.
Narain Karthikeyan :- (2018) Porsche 911 GT3
Akshay :- Porsche Cayenne SUV
Bobby Deol
Suresh Raina
Kapil Dev
Farhan Akhtar
Imran Khan
Dealers:
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Precision Cars India Private Limited was established as the official Porsche Importer for India in 2007
Porsche is India has 6 outlets and 8 service stations
New Delhi • Ahmedabad • Chandigarh • Chennai • Hyderabad • Kochi • Mumbai
PRICE:-*******************************************************************************
Porsche Boxter- Rs.57.26 lacs to 82.17 lacs.
2. Porsche Cayman- Rs.62.02 lacs to 93.99 lacs.
3. Porsche 911- Rs.1.15 cr to 2.89 cr.
4. Porsche 918 Spyder- Rs. 6.43 Cr.
5. Porsche Panamera- Rs. 1.26 cr to 1.83 cr.
6. Porsche Cayenne- Rs.62.91 lacs to 1.42 cr
911 GT3 in India at an exclusive showroom price of Rs. 2.2 crores.
Porsche sports car 718 Boxster Rs 85.53 lakh
Porsche sports car 718 Cayman in India :- and Rs 81.63 lakh
Promotion:- /Advertising :-*******************************************************************************
Engineered for magic. Everyday.
Advertising Campaigns through the conventional media •
Enhancing Company Value through various CSR measures •
Participating in various Popular Racing Events
PICK UP / SPEED:-
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Porsche 911 GT3 The car is available with a 7-speed automatic transmission that can get the car from 0-100 km/h in just 3.4 seconds. Porsche also
offers a manual transmission which has 0-100 km/h timing of 3.9 seconds.
The Porsche 911 GT3 is a beast of a kind and can hit the speed of 100 kms per hour from a standstill in just around 3.8 seconds.
The automatic gearbox variant can make it to a top speed of 318 kms per hour
Success in the History:-
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One of the first assignments the new company received was from the German government to design a car for the people, that is a "Volkswagen".
This resulted in the Volkswagen Beetle, one of the most successful car designs of all time.
Production Composition: -
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2,34,497 cars produced in the 2015 financial year,
31,373 (13.4%) were 911type models,
21,978 (9.4%) were Boxster and Cayman cars,
79,700 (34%) were Cayennes,
15,055 (6.4%) were Panameras
& 86,016 (36,7%) were Macans.
There were 375 918 Spyder models also reported.
The current Porsche model range includes
sports cars from the Boxster roadster
Flagship product, the 911.
The Cayman is a coupé
The Cayenne is Porsche's mid-size luxury sport utility vehicle (SUV).
A high performance luxury saloon/sedan, the Panamera (since 2009.)
Models:-
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1. Boxter
2. Cayman
3. 911
4. 918 Spyder
5. Panamera
6. Cayenne
Ecofriendly Initiative:-
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In July 2017, Porsche installed its first 350kW, 800V charging station, which the upcoming Porsche Mission E will use.
As of 2017, the Porsche charging station is the fastest electric vehicle charging station in the world,
being able to charge a Porsche Mission E up to 80% within 15 minutes.
Porsche is also currently working with other manufacturers to make Porsche charging stations compatible with other electric vehicles.
Luxury car maker Porsche, part of the Volkswagen group, will launch an electric vehicle (EV) in India in 2020.
Porsche had showcased the Mission E electric prototype in 2015 (Frankfurt motor show). Global launch will be in 2019.
Porsche has officially ended production of all diesel vehicles in the face of changing consumer demand and upcoming stricter emissions tests.
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Porsches Mission E, (2015 ) as a concept car*******************************************************************************
first electric model
It is capable of running 500 km on a single charge
it can accelerate to 100 kmph from standstill position in just 3.5 seconds.
Porsche Mission E is expected to be launched in the global market in 2019.
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SALES FIGURES:-
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In 2016 alone, 32,365 vehicles were delivered worldwide.
In 2016, the company sold :- 401 units in India,
in 2017 (Jan-Dec).:-434 cars in
Investment:
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Porsche is aiming to invest a huge $7.4 billion by 2022 for the development of electric powered performance cars and a large chunk of the total
amount will be invested for the development of Porsche Mission E that will challenge the Tesla Model S.
MARKET SHARE:-
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Porsche had introduced models like Cayenne, Macan, Panamera, 718 series, Cayman, Boxstar, and the flagship 911 in India.
In the luxury segment & super luxury brands
Porsche has a market share - 1.2 and 1.5 %
Porsche sold 401 cars in the domestic market in 2017
Porsche, 70 per cent of its total sales come from the SUV segment while sports segment and Panamera contributes 20 per cent and 10 per cent respectively.
Porsche said that Delhi NCR is its biggest market, followed by Mumbai and southern market.
Target Customers:-
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Psychographic Segmentation - Someone who lives a fast paced life, whose constantly on the move.
People who are sports enthusiasts.
• Have passion for sports car.
• People who believe in heritage.
• Rich businessmen and Royal families
elite and extremely prosperous customers
Accessibility :-
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The company has eight service centres and six dealer outlets in the country.
Marketing Strategy
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Coming up with innovative models.
Core Competency of all the Porsche products is Performance.
Target marketing towards younger consumer
Product Placement in Various things like movies, music videos, Gaming Industry etc.
SPORTS CAR OBSESSION:-
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Porsche has a record 19 outright wins at the 24 Hours of Le Mans
Porsche is currently the world's largest race car manufacturer.
In 2006, Porsche built 195 race cars for various international motor sports events.
In 2007, Porsche is expected to construct no fewer than 275 dedicated race cars
(7 RS Spyder LMP2 prototypes, 37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles)
Awards:-
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In a survey conducted by the Luxury Institute in New York, Porsche was awarded the title of "the most prestigious automobile brand".
Porsche won the J.D. Power and Associates Initial Quality Study (IQS) in 2006, 2009, 2010, and 2014.
In 2015, US News ranked the Macan as the best luxury compact SUV in its class.
SWOT Analysis
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Strength
1.Brand presence and reputation across globe
2. Few car models but wide range of variants. Hence, gets an advantage of brand extension
3. Is a popular brand in the racing as well as the gaming industry
Weakness
1. Lacking presence in middle income segment which is expanding at a phenomenal rate
2.Very high maintenance and running cost in an extremely competitive luxury car market
Opportunities
1. Capitalize on exclusivity and increase sales
2. Future generation and concept cars
3.Increasing manufacturing facilities and distribution as well as servicing network
Threats
1. Government policies in some countries
2. Impending recession which may decrease purchasing power
3.Intense competition from automobile giants
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FEATURES:-
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Porsche is currently the world's largest race car manufacturer.
Diesel based sales made up just 15 percent of Porsche’s total worldwide sales
Porsche has achieved a new milestone by rolling out the one-millionth unit of 911 off the production line at the headquarters in Zuffenhausen, Germany.
Carrera S remains the most strategically important model in the product range and makes a huge contribution to maintaining Porsche’s position as one of the most profitable automotive manufacturers in the world.
The quality of the 911 is legendary and as such, over 70 percent of all 911s ever built are still ready to drive today.
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