Mercedez Benz:- Being Supreme Luxurious CAR

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Mercedez Benz:- Being Supreme Luxurious CAR

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History:-
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‘Mercedes’ is a Spanish girl’s name meaning ‘grace’ born in 1889 to the Australian businessman, Emil Jellinek.Jellinek turned his enthusiasm to the dawning age of the automobile from sport.
In 1897, Jellinek ordered his first Daimler car.
Since 24km/h became too slow for him, he demanded 40 km/h and ordered two more vehicles.
In 1898, he began to promote and sell Daimler automobiles.
In 1900, he received as many as 29 cars.From 1899, he entered these in race meetings – first and foremost of which was the Nice Week – where he would race under the name Mercédès.On June 23, 1902, ‘Mercédès’ was lodged as the trade name and this was legally registered on September 26. From June 1903, Emil Jellinek obtained permission to call himself Jellinek-Mercedes.

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INTRODUCTION:-
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Daimler AG is one of the world’s most successful automotive companies
The company’s founders, Gottlieb Daimler and Carl Benz, made history with the invention of the automobile in the year 1886.
Mercedes-Benz ranked among the top global premium car brand
Mercedes-Benz is among the Top-3 luxurious car maker.
Founded by Karl Benz on June 28, 1926
Mercedes-Benz is headquartered in Stuttgart, Germany.
Leader in luxury automobiles, buses, coaches, and trucks.
Parent company German manufacturer Daimler AG
Throughout the 1930s, Mercedes-Benz produced the 770 model,
Among the Top-3 luxurious car maker
Mercedes-Benz cars are luxurious and comfortable, better looking and fully equipped with latest technological innovations that attracts the buyers-
Throughout the world the name ‘Mercedes-Benz’ is synonymous with tradition, innovation and the future of the automobile.

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STATISTICS:-
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In 2016, the Group sold around 3 million vehicles and employed a workforce
of 282,488 people; revenue totalled €153.3 billion and EBIT amounted to €12.9 billion.
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ORIGIN:-
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Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
The first Mercedes-Benz brand name vehicles were produced in 1926.

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LOGO:-
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The ‘three-pointed star’
Then Paul and Adolf Daimler – the company founder’s two sons, and now senior executives at DMG – remembered that their father, who had died in March 1900 had once used a star as a symbol.The DMG board accepted the proposal and in June 1909, both a three-pointed and a four-pointed star were registered as trademarks.
Although both designs were legally protected, only the three-pointed star was used.
From 1910 onward, a three-dimensional star adorned the radiator at the front of the car.In 1916, the tips were surrounded by a circle, in which four small stars and the word Mercedes were integrated.It became a registered trademark in August 1923.

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Bullet proof :-
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Mercedes-Benz 600 or 600S Pullman Guard limousines offer a "bulletproof" option
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Principle:-
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It's a never ending battle of making your cars better and also trying to be better yourself. -KARL BENZ

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Segmentation of Market and Customer:-
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Median income = $100K
• Well-educated
• 2/3 were male
• Technology is important
• Very loyal to the Mercedes brand
• Driving is a form of personal expression
• Work hard and play hard
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Pricing: -
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Car ranges from 21 Lacs to 6 Crores(Pullman).
Price Adaptation Strategy Mercedes Benz S class is providing functional discounts to its dealers about $2,500 for pleasing and attracting customers towards their models.

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Product Line:- *******************************************************************************
Daimler's current brand portfolio includes, in addition to the world’s most valuable premium
automotive brand, Mercedes-Benz, as well as Mercedes-AMG, Mercedes-Maybach and
Mercedes me, the brands smart, EQ, Freightliner, Western Star, BharatBenz, FUSO, Setra
and Thomas Built Buses, Leader in luxury automobiles, buses, coaches, and trucks.
C-Class having highest car sales among all the Mercedes Benz car models.
Airbags were first introduced in the European market, beginning with model year 1981 S-Class
Mercedes-Benz was the first to introduce pre- tensioners to seat belts, ESP
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Branding:-
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Mercedes Benz has adopted a positioning strategy as a manufacturer of highly reliable and safe automobiles
Positioned as a well-engineered stylish car, its tagline is 'Vorsprung durch Technik' in German, meaning 'Lead by Technology'.
Mercedes-Benz has been using star-power to send a different kind of message: Stars are bright, but most importantly, they are Mercedes-Benz clients.
Mercedes also conquer the online internet market with the launch of the exciting multimedia Mercedes-Benz S -Class configuration, interactive online films, and video podcast.
Sales Promotion: It is said by the Mercedes Company that on purchase of every Benz S class, the Company will donate $100 / vehicle to help
provide fragile children with medical facilities which has a significant effect on the sales of Mercedes Benz S class.

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FEATURES:-
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Mercedes-Benz carries a full range of passenger, light commercial and heavy commercial equipment. Vehicles are manufactured in multiple countries worldwide.
Mercedes-Benz traces its origins to Karl Benz's creation of the first petrol-powered car patented in January 1886.
“Mercedes-AMG” is high-performance engines for luxury cars.
Mercedes-Benz achieves record sales for the seventh year in a row

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FUTURE :- ELECTRIC CARS:- Mercedes Benz:-
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starting production of ten new electric models by 2025.