Bentley:- Being World's Fastest CAR Maker*******************************************************************************
Bentley Motors Limited :-*******************************************************************************
British manufacturer and marketer of luxury cars and SUVs
Subsidiary of Volkswagen AG since 1998.
Headquartered in Crewe, England
Founder:- by W. O. Bentley in 1919 in Cricklewood, North London
won 24 Hours of Le Mans in 1924, 1927, 1928, 1929, 1930, and 2003.
Parent Company:- Volkswagen Group company's*******************************************************************************
Introduction:-*******************************************************************************
super premium segment
British car-maker
Bentley has introduced its Continental GT luxury sedan in India with a price tag of Rs 1.9 crore (Rs 19 million)
Into luxury automobile space
Commitment:*******************************************************************************
company committed to make its complete model range compatible with renewable fuels by 2012.
Reason for being in India:*******************************************************************************
Indian millionaires- Many global super premium car-makers have entered the country.
Assembly :-*******************************************************************************
1.Bentley's Crewe factory
2.Volkswagen's Dresden factory, Germany
3.Zwickau and
4.Volkswagen Bratislava Plant.
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Specification:-*******************************************************************************
Continental GT,
1.New 2-door offering
2.12-cylinder engine.
3. Top speed of 318 km per hour.
Distribution:-*******************************************************************************
Dealer - Given Two dealerships in the India- in New Delhi and Mumbai.
Exclusive Motors Pvt Ltd -- the exclusive India partner
First Delhi-based Exclusive Motors Pvt Ltd
second dealer office-cum-showroom in Mumbai. managed by Exclusive Motors Pvt Ltd
Key People:-*******************************************************************************
Bentley regional director (India) Chris Buxton
Satya Bagla, managing director, Exclusive Motors
Market Share:*******************************************************************************
Indian super luxury car market is estimated to be around 600-700 units per year
Bentley :-15% Market Share approximately.
CAGR:- 30% per year.
Marketed worldwide
largest market - China (November 2012).
Competitors:-*******************************************************************************
Italian luxury sports car maker Maserati: -2 crrore
InterGlobe General Aviation introduced Swedish super luxury sports car Koenigsegg
Model*******************************************************************************
1.Bentley 4½ Litre
2.Bentley Speed Six
3.Bentley R Type Continental.
4.Bentley Turbo R.
5.Bentley Arnage
6.Continental Flying Spur.
7.Continental GT.
8.Bentley Bentayga Mulsanne.
9.sports utility vehicle Bentayga - Rs 3.85 crore
10.Continental Supersports- Rs 2.25 crore
The fastest , most powerful, ever.
A muscular two-seater
Has supercar performance.
Highly focused driving experience.
The Supersports is the first Bentley to run on both petrol and biofuel.
first timed used in FlexFuel technology in the luxury sector.
Company focus was on weight reduction with more power and torque. (weight reduction of 110 kg)
Feature:- With 630PS (621 bhp) and new 'Quickshift' transmission that halves shift times
0-60 mph in 3.7 seconds (0-100 km/h in 3.9 seconds) onto a top speed of 204 mph (329 km/h).
40:60 rear-biased torque split
Carbon ceramic brakes
The Continental Supersports is capable of running on either petrol and E85 biofuel or any combination of the two.
E85 biofuel can offer a reduction of up to 70 per cent in CO2 emissions on a 'well-to-wheel' basis.
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Price:-*******************************************************************************
Continental GT Coupe and Arnage are priced at Rs 1.8 crore (Rs 18 million) and Rs 3 crore (Rs 30 million)
super luxury cars -- the Porsches (Rs 85 lakh-Rs 1 crore).
Audis (Rs 70 lakh).
Roll Royce Phantom (Rs 3 crore).
Bentley's own Arnage R (Rs 2.3 crore)
and Daimler Chrysler's Maybach (Rs 3 crore, spruced up to Rs 5 crore through add-ons in a famous recent purchase).
Features:-*******************************************************************************
The Bentley Continental Flying Spur car is the fastest four-door sedan in the world with a top speed of 312 kmph. (six-litre 552 bhp engine).
The Continental Flying Spur was created at the Crewe factory, where a 550-strong team of engineers has worked alongside Bentley's renowned designers.
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