Current Affairs : 12 January 2022- INDIA
Wednesday, 12 January 2022
Current Affairs : 12 January 2022- INDIA
Saturday, 16 October 2021
Marketing - Case Study - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA -
Marketing - Case Study
1 https://www.youtube.com/watch?
HSBC BANK - CASE STUDY
2 https://www.youtube.com/watch?
SOUTH WEST AIRLINES - CASE STUDY -
3 https://www.youtube.com/watch?
ACCENTURE - CASE STUDY -
4 PHILIPS CASE STUDY - MARKETING MANAGEMENT - PHILIP KOTLER - ALL
ABOUT PHILIPS -
https://www.youtube.com/watch?
5 https://www.youtube.com/watch?
HARLEY DEVIDSON - CASE STUDY - MARKETING MANAGEMENT - MBA- PHILIP KOTLER-
6 https://www.youtube.com/watch?
GE GENERAL ELECTRIC - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA -
7 https://www.youtube.com/watch?
ACCENTURE - CASE STUDY - MBA MARKETING - PHILIP KOTLER -
8 https://www.youtube.com/watch?
SABIC - CASE STUDY -
9 https://www.youtube.com/watch?
SALESFORCE COM
10 https://www.youtube.com/watch?
WALMART - CASE STUDY- MBA MARKETING MANAGEMENT - PHILIP KOTLER -
11 https://www.youtube.com/watch?
AIR ARABIA - MBA MARKETING MANAGEMENT - PHILIP KOTLER -
12 https://www.youtube.com/watch?
LOREAL PARIS - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER
13 https://www.youtube.com/watch?
VIRGIN - MBA MARKETING MANAGEMENT - CASE STUDY- PHILIP KOTLER - ALL
ABOUT VIRGIN - FACCTS -
14 https://www.youtube.com/watch?
PROCTER AND GAMBLE - MBA MARKETING MANAGEMENT - PHILIP KOTLER - ALL ABOUT P&G
15 https://www.youtube.com/watch?
LOREAL PARIS - CASE STUDY - MBA - MARKETING MANAGEMENT -PHILIP KOTLER-
16 https://www.youtube.com/watch?
TESCO - case study - MBA marketing management - philip kotler
17 https://www.youtube.com/watch?
TWITER - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER -
18 https://www.youtube.com/watch?
Evian - CASE STUDY - MBA - Marketing management - philiip kotler-
19 https://www.youtube.com/watch?
CLUB - MED - CASE STUDY- MBA - MARKETING MANAGEMENT-
20 https://www.youtube.com/watch?
Starbucks - Case Study- Marketing Management- MBA- Philip Kotler--
21 https://www.youtube.com/watch?
AUDI-CASE STUDY-MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION
22 https://www.youtube.com/watch?
RED BULL - MBA MARKETING MANAGEMENT - MBA MARKETING MANAGEMENT BY
PHILIP KOTLER BOOK 15TH EDITION
23 https://www.youtube.com/watch?
HUL- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION
24 https://www.youtube.com/watch?
IKEA - MBA -Marketing Management -Philip Kotler-
25 https://www.youtube.com/watch?
Samsung - Case study - Marketing management - philip kotler - MBA
MARKETING MANAGEMENT BY
26 https://www.youtube.com/watch?
Amazon Case Study- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION
27 https://www.youtube.com/watch?
Elctrolux - MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION
28 https://www.youtube.com/watch?
Apple i-phone - Case Study - Successful Marketing Management- MBA
MARKETING MANAGEMENT BY
29 https://www.youtube.com/watch?
VIRGIN GROUP-
30 https://www.youtube.com/watch?
Hallamrk case study
31 https://www.youtube.com/watch?
AMAZON - MBA Students -Marketing management PHILIP KOTLER- All About-
Easy Languauge
32 https://www.youtube.com/watch?
Toyota Case Study
33 https://www.youtube.com/watch?
Gillete case study
34 https://www.youtube.com/watch?
Ferrero Case Study
35 https://www.youtube.com/watch?
Disney Case Study
36 https://www.youtube.com/watch?
IKEA CASE STUDY
37 https://www.youtube.com/watch?
EMIRATES CASE STUDY
38 https://www.youtube.com/
ELECTROLUX case study
39 https://www.youtube.com/watch?
Microsoft case study
40 https://www.youtube.com/watch?
Google case study
41 https://www.youtube.com/watch?
Nike case study
42 https://www.youtube.com/watch?
COCA COLA Case Study
43 https://www.youtube.com/watch?
NESPRESSO Case Study
44 https://www.youtube.com/watch?
Philips Case Study
45 https://www.youtube.com/watch?
Yelp Case Study
Saturday, 31 July 2021
31st AUGUST 2021 - NEWS
31st AUGUST 2021 - NEWS
Thursday, 29 July 2021
29 July important News - India - imp news in one line -
Wednesday, 5 May 2021
Niyo bank - cool and confident brand. - Digital banking fintech
Niyo bank - cool and confident brand. - Digital banking fintech
Digital banking fintech Niyo has launched two ad films, #JustCantWait and #WantMore, highlighting its recently-launched savings and wealth account, NiyoX, aimed at millennials and generation Z. The ad films target the newest demographic group/ followers and were launched on Hotstar during the ongoing Indian Premier League.
Advt. was launched on Hotstar website and mobile app on 30th April, during the ongoing Indian Premier League (IPL).
Niyo aims to reach out to its 45 Million consumers through the Ad campaign.
Through these TVCs, NiyoX aims to catch the pulse of the millennials and genZ, who believe in the instant culture of having everything as quickly as possible and who are agile, curious, aspirational and never settle for anything less.
The #JustCantWait and #WantMore campaigns encourage these youngsters to experience banking in a different way.
The ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring OTT stars Ayush Mehra and Radhika Mehrotra.
This generation #JustCantWait to get their hands on things they desire and for experiences they want to live.
They don’t just want everything in an instant, they also #WantMore out of everything!
So launched these cool, quirky films to encapsulate the essence of NiyoX.
NiyoX’s offerings are going to delight the youngsters and so all need to do is to bring them alive in a charming manner.
Hence, the creative idea was to pick moments from one such relatable, endearing couple’s life and link them to the product offerings.
While Niyo is an efficient, tech-enabled finance offering, we don’t want to behave like a stodgy old-school bank. Instead,
Comany wants to build a cool and confident brand.
The NiyoX banking app in partnership with Equitas Small Finance Bank helps fulfil those aspirations through its unique 007 banking that offers industry-best features
such as - 0 balance savings account, 0 commission on mutual funds and upto 7% interest on savings – enabling the young customers to open the two-in-one savings and wealth accounts in only 100 seconds.
The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra.
Credits
Creative agency: Sideways Consulting
Script:
Director: Abhijit Avasthi
Producer: Sharmista Nag
Production House: Piturewali
Thursday, 29 April 2021
11 Wickets NEW ADVT CAMPAIGN -
11 Wickets NEW ADVT CAMPAIGN -
11 Wickets has released a series of films, featuring Pappinder Singh, the puppet to create awareness around its offerings.
Along with the humanlike puppet, the campaign also features his roommate, a simple guy who takes
everything the puppet says on its face without understanding it completely.
This banter between the guy's fascination for a particular food and Pappinder's animated outburst at this guy's simpleton arguments
draws across an analogy between the unique features of 11 Wickets, creating memorable stories.
Conceptualised and executed by Shreyansh Innovation, the campaign
has three films which are live across TV and all digital channels, including social media and OTT.
When the agency came up with this thought of onboarding Pappinder Singh for the campaign, we instantly liked it, because it was very fresh in the advertising domain as a whole.
We believe this approach will get a lot of people talking about our brand and also our brand ambassador.”
Today advertising is dominated with the excessive use of celebrities, and the same goes when it comes to promoting fantasy league platforms as well.
We wanted to move away from this clutter, and have a brand ambassador on board that people will truly relate to and remember for a long time."
Tuesday, 27 April 2021
ASICS - ADVT - RAVINDRA JADEJA - BRAND AMBASSADOR -
WHAT IS ASICS?
Kihachiro Onitsuka founded ASICS in 1949 to nurture the youth of Japan through sports and contribute to the development of society.
Today, 70 years later, that ideal remains engrained in ASICS, guiding COMPANY'S efforts to continuously develop innovative technologies,
products and services that improve the quality of customers’ lives.
Our vision is to “Create Quality Lifestyle through Intelligent Sport Technology.”
Based on that vision, COMPANY haS developed products that harness our accumulated expertise and technologies,
winning the support of athletes worldwide and casual runners and underpinning our strong brand value today.
ince its founding in 1949, the ASICS Group has been committed to nurturing the world’s youth through sports in order to contribute to society
Kihachiro Onitsuka, grew the company from a basketball shoe maker in his home town—Kobe, Japan to the international sports company of today.
ASICS makes some of the best running shoes in the busines.
Most current models are $95. Most higher end shoes are $120 by all the brands and the more sophisticated models by Asics, Nike, etc can be around $180. Just buy the older model.s, but there are plenty of excellent shoes from other brands.
Annual Sales - 30 BILLION DOLLAR
VISION - Create Quality Lifestyle through Intelligent Sport Technology
Asics is a Japanese multinational corporation which produces sports equipment designed for a wide range of sports.
The name is an acronym for the Latin phrase anima sana in corpore sano,
which translates as "Healthy soul in a healthy body".
In recent years their running shoes have often been ranked among the top performance footwear in the market.
Products manufactured and marketed by Asics include footwear (sneakers, sandals), clothing (t-shirts, jackets, hoodies, compression garment, pants, shorts, socks), and accessories (bags, backpacks, caps).
Asics India has announced Ravindra Jadeja as their new brand ambassador.
With Asics’ brand philosophy of enabling A Sound Mind in a Sound Body, this partnership lends itself naturally to propagate a healthier lifestyle in order to connect with the technologically and momentum driven consumers, the company said.
Rajat Khurana, managing director, Asics India and South Asia, said, “We are elated to announce our association with the stellar Ravindra Jadeja from the Indian cricket fraternity with Asics India. We deeply admire and respect the consistency and commitment with which he has played on the field, demonstrating the core spirit and essence of any tough sport – determination and versatility. Ravindra’s limitless energy & inspiring potential weave seamlessly with our brand ethos to encourage people experience the transformative power of sport, not just on the body but on the mind. Through this wonderful partnership, we endeavor to both support and encourage people to experience the transformative power sports has to change one’s life in a positive and immensely meaningful way.”
"Asics has an incredible track record for helping athletes across sports and enabling them to reach the peak of their sport. I deeply cohere with their vision and philosophy and hope that together we are able to drive a more relevant and meaningful change in the minds and lives of young athletes. Our aim is to improve participation of Indian youth in sports and I am confident of catalyzing a positive change in this direction with Asics. I am excited to begin this journey with the brand and working towards unlocking the unique power of sport to uplift our minds and bodies," Jadeja said.
Asics India’s partnership with Jadeja would further strengthen the company’s commitment, spread awareness about the diverse offerings and magnify the reach of the brand during the upcoming IPL season, it added.
QUALITY OF SHOES
When you slip your foot into an ASICS shoe, you'll feel the plush, pillowy cushioning that seems to conform to your foot. Nike may be a narrow fit, but the shoes also provide a soft, comfortable, and smooth ride. Both brands have shoes that provide responsive cushioning that absorbs the shock of the footstrike.
Relationship with Nike
Nike, Inc., originally known as Blue Ribbon Sports, was founded to sell Onitsuka Tiger shoes in the US.
When Phil Knight visited Japan in 1963 shortly after he graduated from Stanford University,
he was impressed by Onitsuka Tiger shoes with their high quality but reasonable prices.
He immediately visited the Onitsuka Tiger office and asked to be their sales agent in the USA.
After a number of years, their relationship crumbled and both companies sued each other,
with Nike retaining the naming rights to several shoes.
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