4Ps of Marketing

 4Ps of Marketing? 

The 4Ps represent the 4 important groupings that can be surmised in the marketing mix. 


There are many iterations of the marketing mix but E. Jerome McCarthy’s 4Ps are considered to be the best interpretation. 

McCarthy grouped the following 4 categories to help marketing teams identify key points in their marketing strategy and guarantee a successful campaign.
 The 4Ps
 The 4Ps Place - The distribution strategy of the product. 
Where will consumers buy your product or service? Retail stores, Trade shows, Events?

 Product - Where does your product fit in the market? 

How long is its lifecycle? 

Is there a wide enough target audience? 

Promotion - 

How will potential customers hear about your products? 

What advertising methods will you use? 

Price - 

The pricing strategy.

 What is the perceived value of your product?
 Will your target audience pay this money? 

Will this be profitable enough?
 Could supply & demand cope?


 Extended 7Ps... 


People - What values shall I promote among employees? 

What uniform will be worn? 
Where can employees help promote the business?


 Process - 

How can I improve the customers experience? 
How can I reduce wastage and overheads? 


Physical Evidence - 

How does the environment affect a customers experience? 
What brand image can I portrey with the customers immediate surroundings?



 How to use the 4Ps of Marketing As laid out in previous slides, the 4Ps are about questioning your business processes to better market your business. 

Using the 4Ps as a base for self reflection keeps a business focused on what’s important for a marketing strategy to succeed. 

By understanding the 4Ps, you can uncover more about your business and the landscape its in. 

CULT BRAND - MARKETING LESSONS

CULT BRAND  

Definition In English a “cult” means something liked very much by a particular group of people. 
A Cult brand is a product or service with a committed customer base. 
The attainment of such true believers or ‘near fanatical’ customers is made possible because cult brands sell more than a product, they sell a lifestyle. Cult brands fundamentally create an entirely new universe revolving around its products and places the customers in the very center of their world. 

Examples of Cult Brand 

Apple is the epitome of self-empowerment and self-fulfillment combined into one brand. 
Apple doesn’t just build products, they build products that their faithful fans want.
Due to which Apple was the Worlds most valued Brand in 2015. 


Examples of Cult Brand Harley Davidson 
One of two major American motorcycle manufacturers to survive the Great Depression. 
Noted for a style of Customization that gave rise to the chopper motorcycle style 
The world's fifth largest motorcycle manufacturer and an iconic brand widely known for its Loyal Following — with owner clubs and events worldwide as well as a company sponsored brand-focused museum 
Harley Owners Group (1983, Sponsored Community Marketing Club) 



Examples of Cult Brand The Oprah Winfrey Show 
It is the best example for a cult brand other than a product. 
Often referred to simply as Oprah, is an American talk show that aired for 25 seasons, from September 8, 1986 to May 25, 2011. 
 It remains the highest-rated talk show in American television historY


Other Cult Brands 

Advantages of Cult Brands 


Loyal Customer Base 
Cult brands achieve a supremacy in terms of the following when compared to other regular brands, reason being the quality of the product delivered.


Low Price Sensitivity Customers have extremely low price sensitivity, meaning they are willing to pay at any price, as long as the promised value is received from the product/service. 


 Advantages of Cult Brands • 
Improved Competitiveness Cult brands have no competition as no substitute product is comparable in the eyes of the consumer. 
This means that companies do not partake in price wars as customers are willing to pay any price for the product. 
Snowball Advertising Cult brands receive free word-of-mouth advertisement from the ardent and keen customers.



Challenges and Issues in Cult Brand 

Changing Market Patterns Nokia’s failure.

 Lack of dynamism and pioneering spirit 

Management losing focus of the Core Apple (1983-1993) 

Creating a New Industry iPod, iPhone 

Self development -Lesson number 52 - FIND YOUR PURPOSE :-

Worlds Largest Self Development Blog/ Website

Self development -Lesson number 52 - 

FIND YOUR PURPOSE :-

 First of all find purpose or vision in your life
And to achieve that vision find teacher for mentor

 Because person who has no teacher for mentor or guru you will destroy himself by going in the wrong direction

 In achieving your your vision between you and your vision there are lot of problems there are a lot of hurdles obstacles issues limited resources you will have to overcome all this problems and you will need help and guidance

Achieving vision you will not have any direction any path road way


By using resources how much big empire you have built how much big organisation you have built everybody will ask people will ask even you will ask yourself and at the end god will ask yourself

 It is good to get lost people who have not lost in their life how they will show show path way direction to the others and himself
People should get failure and from failure they can learn about right direction

However you cannot remain confused throughout your life you cannot say I am not understanding my life for so long time after particular time you have to come on the right track

I cannot say I cannot understand this word people society others what is happening with me what is right what is wrong

Your to give meaning to your life to your existence

I don't know why people commit suicide it is so hard to swallow that people don't get one good reason to spend their life to us that goal vision

If you are not getting any good reason any good vision goal objective in your life then that is your inefficiency ineffectiveness

 Then enter society as failed to show the right way right direction to the the individual and we have to take the

There will be two types of  people who will not understand themselves

First  person who will shy I will not take decision aur action

Second person will boost himself and will do nothing

If something is your claim that it is yours and if something is not yours don't claim that


Most of the people find fault with others and they don't look at themselves

When you will respect others and worry about others when you will take care others like you are taking care of yourself then others will respect yourself

Always fight according to your potential
Always take opportunities as per your potential
Always select enemy as per your potential

  Example person who is having 20 kilo weight should not fight with the person who is having 80/100 kilowt

People expecting god will help him in all the situation
Yes god will help you
But there are certain things which leads our techniques our potential
Our skills
Doing any work we need skills we have to develop that skills then only god will help us

Many a times people say a people think god will help me
But till date God has not help them
Where to ask question why God has not help us
 First god is expecting us to do something to try and then God will respond


When people will advise you to achieve your vision they may not guide you properly

Some will say god will help you
Some Will you motivate you

Prioritise your life

Stop  thinking about trivial issues which are not essential or necessary

When  you have to achieve big vision you will have to to collect small small things and put together in right way



People always complaint God is not helping other peoples are not helping resources are not sufficient my friends are not helping relatives are not helping and that means I should not go ahead from here this universe is not helping me

The person who knows art of living who knows how to to go ahead with failures it will not possible that he will not achieve his vision

The main problem is people don't have big vision that's why they are stuck with small PT trivial issues and fighting with each other for small goals

In the life we have deadlock because you don't have big vision you cannot able to to overcome small problems
You should say I don't care it does not affect me vision I have is very big and small problems cannot stop me
Small losses cannot detail that person

The person who cannot handle this I get irritated
That person is only limited to I me myself

People do not get actualized they do not find good vision in life there's a stuck to I me myself my religion my people my family

Person who achieve intelligence and knowledge become quite come and introvert he will not keep on chit chatting discussing he become very silent person

 People who gain knowledge and intelligence become silent and serious about their vision

Those people who speak don't do any work and those people who do work they don't speak

To become great person in life is not joke and having good vision great vision is not a joke
Life is hard work of life

The most difficult task in life is to handle yourself and not the others

Your inner voice is the most destructive part of your life

Because of wrong innervoice you will make friends to enemy and enemy towards person
Because of your mind working in wrong direction you will claim big things you will blame others you will not be under control you will feel inferior you will not co-operate with the people you will waste time you will keep people aside

Because of his inner voice person don't accept that he will become big will become great you can do certain things we can achieve vision because of wrong innervoice you will start thinking negative things

In this wrong innervoice you will always tend towards slavery

Some people think that we should not go after vision because you have to work hard and it is very difficult

Some people will think that we are just slave and it is not our work to think big and achieve big things and we are not meant for that it is not my job

You think big and let not allow anybody to ruin penis destroy  in your vision


If you want to to achieve your vision have to to fight with yourself your inner voice and make your mind very stressful

If you are not internal strong mentally positive and your value your principal your positive thinking is not in right direction you cannot able to even complete your qualification aur education
You won't be able to handle difficult times
The worst thing in your life is your own voice from the mind that voice will not guide you properly will always think negatively will always disturb you in your vision
Interview situation your negative mind will not let you listen properly understand properly make decision properly

Will not allow you to differentiate between positive and negative

Differentiate between optimism and pessimism

This negative mind doesn't like truth fact
 Doesn't like criticism can you differentiate between problems and solutions doesn't like proper things rules regulation laws ethics

This negative mind of yours will always like shortcut will always like to boost will always like to shop will always like to to relax laziness false doubt and that negative mind will be more happy if you sit idle

Your dreams will ruin Perish destroy later
First of all your did you mind will kill you your dreams negative mind will not allow you too accept you are good person you can achieve your vision I can can overcome that particular problem I can achieve milestone I should stop doing small things I am not ordinary person I am legend I am leader I cannot waste time like others I cannot waste time in party addictions smoking I am far more greater than all this I cannot get disturbed by other people and their criticism about me e I am larger than life and I know end of the day I will be in headlines in big news and people will run after me

The person want to achieve big targets due to work lot and speak less they have to work on themselves and after that they have to work on others

If you do not have vision then you will have anger then you will get irritated
You will angry
Even small things will irritate you angry you
Within a minute you will reach to the peak level of your anger


But person with the great vision will not have that much time to spend on such trivial tiny small minute things
This people will not have time even affection love friend

People with vision have to   work a lot work like hell like how to reach out to the sky
How can thiese  people Waste  time just
Boost about them self
Create problems for others brand conscious showing status show off

Person with the great vision has to suffer has to go through lot of experiments examinations hard work great defeats great losses

Great vision people will not stick to their caste religion village identity they want to come out of it as early as possible
Great vision people will not stick to you I me myself and they are always thinking about team and society

If you want to influence people you must have experience you must have knowledge you must have intelligence you must have humility humble politeness

Your inner mind negative mind will not allow you to do that
Your negative mind will always think that you are are superior and you need not to work anymore
You how to work more to overcome your negative mind

Self development Lesson number 51 - VISION MANAGEMENT:-

Worlds Largest Self Development Blog/ Website

Self development -Lesson number 51 - 
VISION MANAGEMENT:-

First of all find purpose or vision in your life

And to achieve that vision find teacher for mentor

 Because person who has no teacher for mentor or guru you will destroy himself by going in the wrong direction

 In achieving your your vision between you and your vision there are lot of problems there are a lot of hurdles obstacles issues limited resources you will have to overcome all this problems and you will need help and guidance

Achieving vision you will not have any direction any path road way

First of all find purpose or vision in your life

And to achieve that vision find teacher for mentor

 Because person who has no teacher for mentor or guru you will destroy himself by going in the wrong direction

 In achieving your your vision between you and your vision there are lot of problems there are a lot of hurdles obstacles issues limited resources you will have to overcome all this problems and you will need help and guidance

Achieving vision you will not have any direction any path road way

Person who is spending more time with his mentor will get work done in less resources in less time

Person who spent times with ordinary people with friends he will have poor time management risk management less emotional quotient fear management it and crisis management will be very poor and he will be confused most of the time

If you want to do something big in your life you will need knowledge knowledge

 Knowledge and intelligence come with

1 your own experience

2 learning from others experience

By learning books and literature

Understanding this universe

Read autobiography

 You will understand then 

How people behave with other people

  How society behave with the people

 How people demoralize you

You must read history to understand what has happened in the past

History e will help in shaping future

When you are working on your vision listen to your voice coming from inside aur listen to your heart for your pulse

Whoever Masters politics of his heart will master others and achieve his vision

You don't understand your own self 

 You have to understand your heart

You hove to understand high and low of your mind

You understand front and back of your mind

How your mind is doing manuver

How your mind is behaving

When is getting angry

When he is getting pleased

You have to study on your own first

Then you will master others 

You will understand others

You'll master mindset of others

When you will speak to others you will think how others will feel about speaking particular sentence

Until and unless you put things at the right place

You cannot able to take out more results with less resources

When you will completely understand yourself you will master the others

When you will understand yourself you will get conviction you will get power to take decisions

Good people will find out weakness in others and convert this sentence into strength and make capable others

There will be two types of  people who will not understand themselves

First  person who will shy I will not take decision aur action

Second person will boost himself and will do nothing

If something is your claim that it is yours and if something is not yours don't claim that

Most of the people find fault with others and they don't look at themselves

When you will respect others and worry about others when you will take care others like you are taking care of yourself then others will respect yourself

Always fight according to your potential

Always take opportunities as per your potential

Always select enemy as per your potential

  Example person who is having 20 kilo weight should not fight with the person who is having 80/100 kilowt

People expecting god will help him in all the situation

Yes god will help you

But there are certain things which leads our techniques our potential

Our skills

Doing any work we need skills we have to develop that skills then only god will help us

Many a times people say a people think god will help me

But till date God has not help them

Where to ask question why God has not help us

 First god is expecting us to do something to try and then God will respond

When people will advise you to achieve your vision they may not guide you properly

Some will say god will help you

Some Will you motivate you

Prioritise your life

Stop  thinking about trivial issues which are not essential or necessary

When  you have to achieve big vision you will have to to collect small small things and put together in right way

You don't have to to fight with each other

You don't have to blame everybody

Don't have to participate in every issue

You don't have to to get involved in every issue 

You have to keep yourself aside from probable distractions, all the distractions

To win the war of life you will have you have to lose some battles

if you want to achieve big dream great achievement have to sacrifice small small things no issues don't regret for that

If you want to learn big thing in your life you have to sacrifice some pity small thing

Sometimes you have to take defeat sometimes you have to get failures it's OK to get you failed us to achieve big things

Sometimes people will reject you sometimes people will insult you but don't give answers immediately don't respond immediately don't reply immediately

There is time tourist spot there is time to reply there is time to to counter

You cannot fight with everyone you cannot fight with all you cannot respond to all all blames against you

When people are blaming you you don't have to respond you are to keep quiet universe will respond on behalf of you

How to keep quiet

Positive things in the universe will take your side and respond against the blame

Genius

Person is genious who has lot of good ideas

Genius person should make sure that you should not engage with anybody

Genius person should try to avoid himself from the problematic people

Don't fight with anyone

When you want to build big organisation you will need buyer to your idea financer friend worker good teams technical paper

Don't put yourself in problems

Don't focus on love affection they are just destruction and they will take you to Nowhere 

You just focus on  dream and achievement region you have in your life

Don't get tempted to anything

The time you will involved in all this things your work will stop

don't get involved don't get distracted with anything just focus on your vision and work

The whole this will be destroyed and perish because of destruction

If you want to make friendship if you want to connect with people connect with good people on mentor

Life is very sensitive

Don't take any risk right now first of all reach to very good position in your vision and then you can take risk

Try to resource out as maximum as possible

Don't get involved with anybody losing your vision management

Good warrior in life if will make friends to good person, good person to better person , better person will convert to best person create opportunities help them to win, enable encouraging

Bad warrior will make strangers to enemy and enemy  to worst person

Bad warrior will destroy his idea

Will destroy his vision

When you are not achieving any target

Ask ok how how did I fail why did I did not get any seller or buyer why I am not winning how did I not influence others how did I not get any e mentor why did not produce any  meaningful product

Something is wrong with us or you

People were not always wrong

Universe was not wrong in the history

 This world has always supported person who has worked a lot

There must be something lacking in me which is stopping me from achieving vision

5G impact on the Life of People

5G impact on the Life of People

vaibhav patil
vaibhav0222@gmail.com

pedestrian fatality involving a self-driving car. Now, the arrival of a new technology promises to eradicate this type of risk and change other aspects of life a

Once 5G is incorporated into everything from hospitals to transportation systems to power plants, it will quickly become part of the crucial national infrastructure of each country. 

Some are calling it the “oxygen” of self-driving cars.

Because of its speed and ability to compute in real-time, it will be able to connect to other vehicles—people—buildings—and street lights

Daily drone flight patterns included.

Remote Robotic Surgery

Robotic surgery  But 5G allows physicians to take that technology on the road—performing surgeries from hundreds of miles away. Because it’s so reliable, surgeons know there will be no unexpected glitches or down-times during their procedures. This could revolutionize healthcare for people living in more remote areas of our country and world.

5G technology—which is 100 times faster than 4G and 10 times faster than broadband—the world is our oyster in terms of creating new models of factories themselves.

Smart(er) Factories - to create a new “blueprint” for the factory of the future.

Faster

According to MIT Technology Review, 5G represents a “technological paradigm shift similar to the jump from the typewriter to the computer.”

technology will have a data processing speed up to 20 times faster than 4G,

moving from typewriter to computer.

benefits

industry enthusiasts believe that 5G will allow vehicles to detect hazards better, communicate with other cars, interact with smart signage and follow maps more accurately.

In terms of AR, which superimposes digital data onto real-world images, once 5G is able to send and receive information in real time, the number of applications is almost unimaginable - Projection of emails and text messages or the visualisation of a virtual television in the living room of the house.

With the capacity to support up to one million devices connected in an area of ??two square kilometres, this technology will allow all the appliances of a smart home to work automatically, without having to program them.

The network can detect problems such as gas leaks and send an emergency call.

, connecting household service meters to a central network would allow energy suppliers to intelligently detect and respond to peaks in energy use.”

expansion of the “Internet of Things” is expected in wearable devices capable of measuring the heart rate or sugar levels of the patient and transmitting the data in real time to healthcare professionals.

The number of devices connected to the Internet will triple by 2025

Immersive Gaming and Augmented Reality

Problems/ Limitations

“the data will travel on the highest radiofrequencies, which means that the transmission range will be short. The shorter wavelengths suffer more as they pass through buildings and overcome obstacles. As a result, the transmission network will need more capillarity.” This means that 5G will require more antennas, base stations and fibre optic cable than the previous 4G technology, which in turn will make the implementation more expensive.

standardisation of 5G will have to clarify some uncertainties, such as those related to new threats to cyber-security.

The greater the size of the network, the greater its complexity, with more parts that need to be protected. “

Lesson number 50 - Channelize your energy towards GOAL - Worlds Largest Self Development Blog/ Website

Worlds Largest Self Development Blog/ Website

Self development

Lesson number 50 - Channelize your energy towards GOAL

you may be getting lot of problems achieving your goals
you may get depressed, disappointed, sad, sorrow during this journey
best thing you can do in this phase is try to forget the problems for a while and totally focus on the GOAL
somehow channelize all your energy towards one single thing that is your GOAL

never ever leave your efforts try to keep adding one more step towards goal
today or tomorrow you will achieve your goal just focus on it even if you are not getting any solution or any option keep on doing trials and error or keep thinking talking and brainstorming about it
good thoughts will keep striking your mind.

Huawei : - 5G TRIALS IN INDIA

5G TRIALS IN INDIA

COMPETITORS:

Competitors are Ericsson from Sweden Samsung from South Korea Sony from Japan Nokia from Finland

IT Minister Ravi Shankar Prasad told Parliament in June that Huawei was among six companies that had submitted proposals to participate in the country's 5G trials.

STATSTICS

Global Telecom industry body GSMA expects India to have 920 million unique mobile subscribers by 2025, which will include 88 million 5G connections.

Potential of india

Government will earn 6 lakh crore rupees just by selling 5G spectrum

India is going to become second biggest 5G market in the world

Potential of Huawei

Very soon Huawei company is going to to cross 100 billion US dollar revenue

Huawei is saying they have completed 25 agreement related to 5G telecommunication equipment sell

And have sold more than 10000 equipment to these countries

China implemented 5g in 50 cities and working on  6G

Problems in implementing 5G in india

Government want to roll out 5G spectrum fast but infrastructure for that must be ready

reserve price of 5G airwaves suggested by the telecom regulator “is seven times higher than global peers high prices are going to delay the deployment of India’s 5G networks,

Support

Jay Chen, CEO of Huawei India, told the BBC's Devina Gupta that the company was even willing to sign an undertaking with the Indian government, promising that its equipment would contain no back doors as alleged by the US.

India does not have a homegrown alternative to Huawei's technology –

loss will not only be financial but also about losing technology development,

Overall, half of the company’s 65 5G contracts secured globally as of Dec. 5 came from European countries,

Indian economy is also going through difficult situation and to to keep it on a track we have to to implement 5G as early as possible

Indian telecom sector is going through very tough period having very huge loan they cannot able to to survive

Indian telecom companies will only purchase 5G spectrum when they have very good quality e equipments at cheaper rate and ac profit in purchasing power spectrum from Indian government

Facebook company e also so was the guilty of security breach and personal information leak abe per US government not banned Facebook company

Telecom companies will also not purchase 5G spectrum and delay implementation which will have huge losses both to telecom sector and the country

India GDP growth rate has decreased and production in manufacturing sector has decreased to a significant level

India has to take bold decision in order to to improve its economy

China also threatened India that they will impose retrospective sanction on India

If the Indian government does not allow Huawei to build a fifth-generation (5G) network in the country, then Indian telecom operators may have to spend more on 5G infrastructure,

"We are of the opinion that Indian telcos may need to invest more on 5G capex --especially on the equipment if Huawei were banned to supply 5G equipment in India. Chinese vendors on telecom are generally cheaper and have better technology on 5G than their European peers", Fitch Ratings Director (Asia Pacific) Nitin Soni told IANS in an interview.

The Chinese telecom equipment major got a huge endorsement in the world's hottest mobile market last week with Bharti Airtel promoter Sunil Mittal extending support to Huawei saying the company should be allowed to help build India's 5G networks.

Chinese firm's equipment is still much more advanced.

"My view is they should be in play, I really feel they should be in play," Mittal said

Huawei said it deployed India’s first artificial intelligence (AI) based pre-5G technology on Vodafone Idea’s network, claiming that the deployment of AI-based massive MIMO network will enhance user experience by three-fold within the same set of spectrum.

Benefits to Huawei

After the announcement of India allowed Huawei 5G company to enter into trials Huawei company market share prices has significantly improved and recover the losses since last two month

Huawei company will earn billions of dollars from India if they are allowed to sell Telecom equipments in India

Benefits To India

Huawei can increase the market share in India and expand its footprint in India

Government has taken long term decision regarding huawei company entry into India for 5G trials

Government will earn 6 lakh crore rupees just by selling 5G spectrum

Huawei will help  aur benefit middle class poor class industries corporate word in the business

Huawei company  is offering cheaper telecommunication equipment with very good quality and India is known for cheapest internet broadband service provider in the world

Why Huawei should be allowed

Indian market is extremely price sensitive

Huawei company is saying that we have better business model that's why we are giving cheaper and quality equipment

Huawei company is the market leader in telecommunication equipment for 5G and providing cheap and good quality equipments and company has so many patents and technological innovative ideas

fierce competition unleashed by the Mukesh Ambani-led Reliance Jio through cheap data tariffs and free voice calls, and the sector weighed down by the spectrum auction loans taken for previous biddings, high capital expenditure for 5G would only force Indian firms to pay through their nose and further leverage their balance sheets.

Security

There are lot of security concerns are raised against Huawei company  from different parts of world

President of Huawei company is in the Communist party of China at reputed position

Problems faced

There is lot of pressure from USA to block the Huawei company from participating in trials and rolling out 5G telecommunication equipment sin India

USA is strictly against Huawei company and prohibited that company in USA

Consequences of not allowing huwaei in india for 5g

It will impact India China ties and relationship regarding trade

price at which 5G spectrum is rolled out by by Indian government is too high and Telecom companies are asking government to postpone 5G spectrum auction

USA saying Huawei company related to Chinese government control by Communist party e and owned by people liberation army  retired army officer which is providing all the security related information to Chinese government

Canada government arrested CFO of Huawei company

Others

This past week, in a first for India, Ericsson and Airtel enabled a 5G powered ‘Connected Music’ performance during IMC 2019.

Two parts of a musical performance were connected using a live 5G network and presenting it as one, for live audiences at both locations. In one location, singer and music composer Siddharth Shankar Mahadevan performed “Jai Ho,” while a Swedish band played at the Ericsson booth, about 100 meters away

According to the International Telecommunication Union (ITU),[3] the framework for the development of the International Mobile Telecommunication (IMT) 2020 standards takes 5G into account, with a spectrum efficiency that is expected to be three times higher (with very low over-the-air latency) and will support high-speed trains or Massive Machine-Type Communication (mMTC) scenarios,[4] characterised by a large number of connected devices transmitting relatively low volume of non-delay sensitive data, useful to cover IoT, smart agriculture, smart cities, energy monitoring, smart home and remote monitoring.

Self development Lesson number 50 - do not get distracted by Others

Worlds Largest Self Development Blog/ Website

Self development

Lesson number 50 - do not get distracted by Others

many a times we  think about the others 
we listen to them and our perception changes

we  forget about the focus on our goals and target

we need to consider other people are probable distarctions and should not waste time with them 

the more we are focusing on ourself 
inside us , the more we focus on our capabilities these will grow 

so from today dont focus on others and their perceptions rather focus on I , me and myself to reach to the target you decided