KFC NEW ADVT
Indian fast food market is expected to grow at a CAGR of 18% by 2020 due to changing consumer behavior and demography.
Fast food market in India is expected to be worth US$ 27.57 billion by 2020.
About 10% of the fast food market in India is organized. NOVONOUS estimates that the organized fast food market in India is expected to grow at a CAGR of 27% by 2020.
Vegetarian fast food constitutes of around 45% of the whole fast food market in India and is expected to grow at a CAGR of 18% by 2020.
Aim
KFC Is Striving To Get Our Consumers Closer To The Real And Authentic Taste Of Burgers. And With A Value Proposition Starting At Just Rs 69, These Burgers Are For Anyone And Everyone Who's Craving A Quick Burger Bite.”
KFC till date ADVTIZING
KFC is known for its legendary burgers.
From making a trip to the edge of space to gracing the corridors of the famed Madame Tussauds Museum – KFC burgers have done it all
PROBLEM
The frustration of looking for a real, tasty burger that appeals to your taste buds (and your wallet) is real.
That exact emotion and then the ultimate thrill of digging into an actual burger, is what KFC wanted to capture in the film.
The actors in the films have so aptly portrayed this everyday struggle, playing it seamlessly in their iconic style.”
VARIETY
A variety to choose from: Classic Chicken, Classic Veg, Spicy Chicken and Spicy Veg – all offered at a value proposition
While understanding what kind of burgers KFC consumers are seeking, KFC realized that there is an opportunity to provide good quality, signature burgers below the Rs 100 price point – what’s available in the market currently doesn’t quite make the cut
PRICING
Starting at Rs. 69 and extending up to Rs. 89.
TARGET MARKET
While understanding what kind of burgers KFC consumers are seeking, we realized that there is an opportunity to provide good quality, signature burgers below the Rs 100 price point – what’s available in the market currently doesn’t quite make the cut
CUTOMER
KFC wants their customer to - Never need to settle for cheap imitations ever.
Brand Endorsement - ANIL KAPOOR
Anil Kapoor is simply legendary.
His expansive careers spanning decades, acting prowess and some of the iconic characters he has portrayed – are all epic!
Much like the burgers at KFC – with our signature crispy chicken, fresh ingredients, an array of flavourful sauces.
Just as Anil Kapoor is liked by their numerous fans, making him the hero that his audiences relate to, our range of Value Burgers will surely be a hit with our consumers, everyone vying to get a bite of the most popular burgers in town.
“KFC is known for its legendary burgers.
Just like the legendary acting prowess of Anil Kapoor - who is known across the country for his portrayal of some memorable characters and blockbuster films, making him a great choice for launching the Value Burgers’ campaign.
Bollywood veteran Anil Kapoor reveals he has different foods for different moods.
The 64-year-old says he loves to try different cuisines and special items from every country he visits.
STARTEGY
KFC always seeking innovative and exciting ways of engaging with our consumers.
Keeping with changing trends and consumer preferences, KFC will continue to deliver craveable products, through clutter-breaking and distinct campaigns across digital and social platforms.
KFC will increase our focus on enabling access for our consumers, getting them closer to their KFC favourites; so do look forward to tech-driven innovations, both in the food order and delivery channels, as well as within our restaurants.(IANS)
HAPPENINGS ADVT
film opens with Anil Kapoor on a shoot, hungry and craving a real, scrumptious burger but instead, gets presented with a tikki in a bun. He then exclaims - “Agar yeh bun-tikki, burger hai, toh main Sonam Kapoor hoon, moochon ke saath!”.
Colonel Sanders then steps in with a melodious mariachi band by his side.
He does a clap with a flourish and lands Anil Kapoor at a KFC restaurant, only to delight him with the new range of Value Burgers by KFC.
No wonder Colonel Sanders, who’s standing beside Kapoor, appears pleased and finds the actor’s remark funny.
MEDIA
The campaign film will be released on the fast food chain’s social and digital assets as well as on television.
SARASTIC comment by anil kapoor -
The actor mocks the ‘Bun Tikki’ that is presumably the popular ‘McAloo Tikki’ burger.
“Agar yeh bun tikki burger hai, toh main Sonam Kapoor hoon, moochhon ke saath,
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