State the role of the product as a market offerings
Role of product as a market offering
Satisfactory product is a Central to the marketing operations in any organisation
The product of an organisation is an atom of its output which is usually offered for sale
In case of manufacturing units 2 products are tangible they can be intangible in case of service industries
Does an insurance plan of an insurance company is a product which is a service
Product is viewed by different people in different ways
To the customer it is the bundle of perceived benefits that meets his or her needs
The product manager it is the task for thinking as he spent his whole time on thinking about the product
To the advertising agency it is a communication challenge to the finance manager it is a source of finance
Product implies physical attributes and includes the services both therefore and after sales that go a long way in increasing a consumer satisfaction
Product is a bundle of physical service & particulars expected to yield satisfaction or benefits to the buyer
Is anything that is potentially valued by a target market for the benefits of satisfaction it provides including object services organisation places people and ideas
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