Explain the various characteristics of the product

Explain the various characteristics of the product 

Explicit character 

Physical configuration 

Product is a bundle of physical stuff 

It is made up of certain materials like wood plastic glass stone metal extra related in a particular manner 

Every product has its own shape size density order taste texture colour weight and such other physical attributes 

On the basis of its physical attributes it has an Apparent function or set of functions to perform 

Associated services 

Products are sold under the assumption that the seller will provide associated services in case of each product these are before and after Sales Service 

Before cell service are its demonstration credit facilities available and the after sales services are its delivery installation making available spare parts repair services to maintain the operating condition of the product and warranties expressed or implied 

Package and brand name 

It is necessary to consider package as a part of a product because it is sometimes difficult to separate product into contents and package 

For example Old Spice shaving cream deodorants main enjoy a great demand 

For the brand or brand name must be intrinsic to product 

One need not name the product but name it by brand 

Product mix 

This points out the relationship of the product to other products sold or made by the form 

That is a given product is a part of a set of products offered for sale by a particular seller and has an impact on how the seller and the buyers consider it 

The consumer does not think of the product in isolation as he knows that the producer makes other products too 

Product life cycle 

At any point of time a product can be located in some stage of its existence 

The industry sales of a given product follow a characteristic pattern of increasing at first slowly then it at increasing rate then at decreasing rate and finally absolute cells begin to decline 

The time needed for each of these stages differs widely among the products 

The product life cycle made up of introduction growth maturity and decline has its own implication for the  Producers and the consumers 

Implicit characteristics 

Product symbolism 

A product is a cluster of symbols 

Is a symbol by virtue of his form size colour and functions 

It has importance which differs according to how much it is associated with individual needs and social interaction 

A product is the sum total of meanings it communicates when others look at it or use it 

It may be a status symbol of economy performance and achievement 

Communication media 

Is a cluster of symbols and hence is a bundle of communication also 

Every product says something about itself 

Truck is a story teller of its meaning regions of use price manufacturing place of availability 

The product perception 

Are perceived by consumers in different ways 

Perception is really critical to Products market viability and perceptual process is a Central to the meaning consumers attached to the given product 

Perception is the physio- psychological process 

Composing of a sequence is becoming aware of some clue in the environment sending sensory messages to the brain that does the work of comparing queues with stored meanings 

 The product Evolution 

It is difficult to separate the perception of a product from its evaluation both conceptually and operational 

Along with perception evaluation implies the invocation of a set of criteria to determine expected satisfaction 

It is comparing the efforts involved and rewards received by the consumer 

The evaluation may differ from individual to individual and from time to time in case of same individual