EXAMPLES :- STARTEGIC SERVICES , SERVICESCAPE

EXAMPLES :- STARTEGIC SERVICES , SERVICESCAPE 

startegies:-

Stars are those SBUs (or service products) which are in a high growth rate industry (like for
example, BPOs) and whose relative market share is also high (like Delhi based IBMDaksh).



. Corporate level strategic planning
Example: Ratan Tata and his board of directors at Tata Sons makes the decision that the
Tata Group would focus on infrastructure, steel, automobiles, telecommunication, information
technology, hospitality, tea and chemicals. The decision to exit from FMCG (TOMCO, Lakme),
liquor and office products (Forbes, Forbes & Campbell) etc., were made at this level.


 Business-unit level strategic planning:
Thus, the decision for Taj Hotels, if ever so taken, to grow by
acquisition and not just by organic means will be taken at this level.

Differentiation strategy for a service firm 
Example: Dilip Chhabria, CEO and chairman of DC cars, the supplier of innovative and
uniquely designed cars (on existing platforms), can charge a premium on designs and execution
service. The construction and housing firms of Hiranandanis, and architect Hafeez Contractor
demand (and get) a premium for their homes and designs which boast of high and consistent
quality (the former are amongst some of the few construction firms who as a policy do not have
‘sample flats’ to convince customers). Nordstrom’s is always associated with high quality service
while Bose Corporation is famous for its high fidelity and high technology audio systems.




starbucks
Starbucks.
Starbucks is almost single handedly responsible for creating the concept of a third place
between home and work where people can relax, enjoy a cup of coffee and experience the
inviting ambience.





 Focus strategy. 
Pressman is into financial services advertising while Mudra Institute of
Communications, Ahmedabad (MICA) is a B-school for advertising industry. SOTC, before
being taken over by Swiss travel management company Kuoni was only into outbound tour
packages.






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examples :- without companies

A private marketing company which regularly utilizes the services of a
particular hotel for the business travel of its employees starts to utilize the services of another
hotel, at the behest of its employees. If the first hotel had a proper database management system,
it would have been able to notice that the business from a corporate account had been declining
and can take the necessary steps to revive the account.


Example: Tracking the demand for a restaurant’s or a fast food centre’s services on an
hourly basis might be useful in understanding the demand patterns.
There are some services for which demand patterns can be easily predicted, while patterns for
some other services can be understood only after drawing the demand levels on a chart.


The crowd at theme parks, movie halls, and restaurants would be large during
the weekends or holidays. The crowd in movie halls can also vary according the time of shows.
The evening shows usually attract more crowds.
Similarly, employees tend to invest more in various financial services when it is time to file
their tax returns and as a result, the demand for financial services increases during that period.


: Some discotheques lower the price of entry during weekdays to attract people
during those days.


 services like healthcare
and insurance have no specific pattern or style except that the demand is highly visible when
there is an epidemic spread or calamity.


Example: A dentist may not be able to provide appropriate services to a patient because
unavailability of modern machines



Example: A restaurant may not be able to accommodate extra people due to
unavailability of tables or an airline might to able to provide tickets to passengers because of
unavailability of vacant seats.


Example: The telephone tariffs are low in the early mornings and late nights to shift
some of the demand from the peak hours to these slots.
However, some customers may not be willing to shift and in these cases, an organization will
lose business as it is unable to accommodate these customers.





Example: A crowded restaurant that is operating at its full capacity cannot accommodate
more people. These customers might go to another restaurant, which means lost business for
this restaurant.


Example: Caterers who serve at marriages may choose to serve at birthday parties or
business gatherings during the non-marriage season.



Example: Bankers are usually very busy during first few days of the month and on
Mondays because banks reopen after a day’s leave, so they can inform the customers about this,
some of them may prefer to carry out their transactions with the bank later in the month and on
other days than Monday.


Altering the Timings of Service Delivery
Service organizations should note the periods when the customers need to or want to deal with
the service provider. Maintaining business hours accordingly would help the customers as well
as the service provider.
Example: On Sundays, usually there is heavy rush at salons, therefore, they can start
their operations a bit early and close late on Sundays.



Difference in Prices
Some service organizations may choose to vary their prices with the intention of shifting demand
from high-demand periods to low-demand periods.
Example: Theatre owners often reduce the rates of morning shows to attract crowds in
that show or fast food joints reduce the rates during noon.


Employ Part -time or Contract Workers
Organizations focus on recruiting part time or contract workers instead of full-time employees
in order to meet the changes in demand.
Example: Retail outlets employ more floor executives during the high demand season
like festival season and consultants hire additional staff during the financial year-ending when
there is a peak demand for their services.



Outsource
 For example, organizations outsource their
recruitment activities to HR consultants.



Share Facilities or Rent Equipment
Example: A school can be rented out to conduct coaching classes to FIITJEE or IMS on
Sunday when the school is closed for students.

Example: A small time caterer might rent large cooking utensils instead of purchasing
them if he gets a big contract for a short period.




Schedule Downtime during Periods of Low Demand
Example: A restaurant can conduct its maintenance work when it is empty at noon so
that the restaurant looks good when customers come in.


Cross-Training Employees
Example: In a salon, employees who are specialised in manicure can be given training
on pedicure so that they can also service those clients in case of heavy demand of pedicure.

Modify Facilities or Move Equipment
Example: During summer holidays in schools, swimming pools can be used as a facility
to coach people in swimming.



Example: Mobile bill payment option allows a customer to pay the bills through mobile
without having to go to the designated place.


waiting line

Example: A pizza delivery boy can inform the customer that he is getting late because of
the bad weather. This will at least give the customer a thought that the service firm is concerned
about him.


Example: In a bank, personnel can inform the customers about the heavy load hours and
request them to come during slack periods.

Product
displays, TV screens, magazines, and other items can improve this space, as can a water
dispenser or other refreshment options. 

 Parents will be extremely appreciative if
you take care to provide activities and entertainment to occupy their kids as they wait, and
may not mind a longer than average wait as it will by more quickly for them.