nature of marketing plan

nature of marketing plan the important characteristics of marketing plan are as follows formal and systematic approach marketing plan is a formal and systematic approach towards planning of all marketing activities product positioning price setting distribution channel exception second rational activity marketing plan as a rational activity request thinking imagination and foresight market analysis market projection consumer behaviour analysis and marketing guided conclusions are based on data and measurements drawn from internal and external environment dynamic process marketing plan is a forward looking and dynamic process to promote market oriented consumer oriented business actions optimistic and pessimistic approach planning is concerned with the two things avoiding incorrect actions and reducing frequency of aligarh to exploit a person has both an optimistic and pessimistic decision in advance planning is a process of deciding in advance what to do and how to do it if the marketing plan to achieve target market at some future date and if we need some time to decide what to do and how to do it he must make a necessary marketing decisions before taking action decision making process is a program of marketing regarding the object of minimising risk and uncertainty and producing a set of for example in planning a new product positioning of decision on product development advertisement sale promotion after sale service will affect the marketing program of existing product performance of the company as a whole done by marketing department is done by marketing department where the department submit their properties based on which company marketing develop and designed Quick Reply