Oyo ropes in Sonu Sood as the face of its 'SBYE' campaign

Oyo Hotels & Homes has launched its integrated campaign - SBYE - ‘Sanitised Before Your Eyes’, with Bollywood actor Sonu Sood as the face of its campaign. The campaign showcases the hospitality chain’s sanitisation efforts in real-time and aims to build trust within travellers. The campaign film is live across TV and digital platforms with its first ad - ‘Pehle Spray, Fir Stay.’

  today, travellers   are constantly worried about hygiene and sanitisation while travelling in a virus-hit world. Witnessing the sanitisation process will reduce guests’ anxiety and worries to a great extent, allowing them to truly enjoy their stay.