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CRYSTAL AQUA

Learnings for world from Carona pandemic

Learnings for world from Carona pandemic
Learnings for world from Carona pandemic
Learnings for world from Carona pandemic

Learnings for world from Carona pandemic

• Dont believe on China
• Be alert from China
• China is huge potential threat to the world
• China Can put Human Race in Dangrous Situation due to its aggressive Nature
• There is urgent need to isolate coutries like China
• There is need to unite peace loving countries like India, Japan,canada, south korea, france nad we should reduce the impact of china USA RUSSIA UK ARAB world
• Learn how to Stop global Pandemic 
• there should be global preparation to tackle the situation like Carona
• We should always keep Hospital medical equipments, medicine, sanitizers and medical staff in reserve to handle such acute unavoidable sudden pandemic globally
• WHO clearly failed in doing such task taking sufficient proactive action than reactive action
• more focus on social and preventive medicine than curative, surgery.
• Global best practice sharing forum. larger focus on all kinds of disease
• thourough study of all the Diseases and making aware of common people 
• Reduce the Growth rate of Human Population of the world
• Rather than scientist and companies independently developing vaccine they should have come to one place (Best Scientist minds in the world ) and tried  collective effort
• Learn how to work from Home using AI and 5G - develop wireless technology, Face recognition, voice recognition, more advance technology development
• More scientific development towards Virus - originated diseases
• keep Preference on Medical Technology development than Defence devlopment, Space development etc
• those countries who have diffrenece of opinion than most of countries should be isolated and brought to the justice and neutralise threat from them we cant keep them troubling us every now and then
• Every country is important and decisions to be made conscience

MArketing Abhyaas

MArketing Abhyaas

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Good Marketing Consultancy blog

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learning for the world from Carona pandemic

Learnings for world from Carona pandemic
Learnings for world from Carona pandemic
Learnings for world from Carona pandemic

Learnings for world from Carona pandemic

• Dont believe on China
• Be alert from China
• China is huge potential threat to the world
• China Can put Human Race in Dangrous Situation due to its aggressive Nature
• There is urgent need to isolate coutries like China
• There is need to unite peace loving countries like India, Japan,canada, south korea, france nad we should reduce the impact of china USA RUSSIA UK ARAB world
• Learn how to Stop global Pandemic 
• there should be global preparation to tackle the situation like Carona
• We should always keep Hospital medical equipments, medicine, sanitizers and medical staff in reserve to handle such acute unavoidable sudden pandemic
• WHO clearly failed in doing such task taking sufficient proactive action than reactive action
• more focus on social and preventive medicine than curative, surgery.
• Global best practice sharing forum. larger focus on all kinds of disease
• thourough study of all the Diseases and making aware of common people 
• Reduce the Growth rate of Human Population of the world
• Rather than scientist and companies independently developing vaccine they should have come to one place (Best Scientist minds in the world ) and tried  collective effort
• Learn how to work from Home using AI and 5G - develop wireless technology, Face recognition, voice recognition, more advance technology development
• More scientific development towards Virus - originated diseases
• keep Preference on Medical Technology development than Defence devlopment, Space development etc
• those countries who have diffrenece of opinion than most of countries should be isolated and brought to the justice and neutralise threat from them we cant keep them troubling us every now and then
• Every country is important and decisions to be made

CORONA VIRUS :- COUNT ;- STATESTICS

CORONA VIRUS :- COUNT ;- STATESTICS

https://www.worldometers.info/coronavirus/

Marketing blogs and good you tube channels :- Promotional Campaign

Marketing blogs and good you tube channels :- Promotional Campaign

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Marketing Research
Marketing Research

Marketing research and analysis

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https://yourstory.com/2016/09/brand-history-story-vicco

Crispello :- Cadbury

Crispello :- Cadbury 

Cadbury has launch new product in the market crispillo

Earlier Cadbury launched perk into crispy chocolate segment this is
second entry after park

Cadbury has launched dairy milk silk Oreo five star 3D d and fuse in
this segment

competitors
There are some competitors in the segment like KitKat and galaxy
Mars and m and m companies are are also trying to enter into Indian market

This segment is called by many names
This product was launched in Europe targeting women as a healthy diet snack

In India it is segmented as
Light indulgence snacking option
Crispy eat segment
Singer bar format
Light indulgence pack
Crispy eat finger format

Customer wants multi textured and complex experiences in chocolate category

FMCG
Bing FMCG product the brand name has to be on top of mind so that impulse purchase can be made

Brands need to be constantly innovate
Company need to excite the customer
There should be aggressive moves by the brand to indulge customers
Exciting time should be created for top of the mind position

Market share
India has 1.2 billion US dollar chocolate market

Target market
New generation
Youth who wants variety of experiences

Parent company
Mondelez Cadbury dairy milk
It comes under family brand dairy milk which is under Cadbury which is
under mondelez

Reasons for purchase
Disposable income in India has increased
Global culture is in existence
Customer reach has increased due to extensive mass media coverage and
good connectivity through internet


Values
Values of crispello aur Cadbury

Sharing and togetherness
Collective joy

When person eats this chocolate chocolate melts in the mouth wheat
krispies underneath bring the Chrispiness

Price

the product is priced at 30 rupees
Communication / Marketing campaign

360 degree communication campaign has conducted by the the Cadbury company
Along with 360 degree communication there is PVC outdoor campaign and
digital campaign

Company is also trying to sell their products through E-Commerce
channel and making starting investment

Benefits to India
This product is made in India under the campaign run by prime minister
make in India campaign

Cadburys most of the launches are India first launches
Cadburys investing substantially in research and development
India has become innovation source hub and serving Asia middle East
and East Asia region

Foldable mobile Smartphones is the new norm

Foldable mobile phones is the new norm Foldable mobile phones are very satisfying and pocketable People feel satisfactory to use foldable phones Smartphones becoming larger and difficult to put in pocket In 2019 Samsung launch galaxy fold mobile phone After Motorola launch razor foldable mobile phon Samsung again launched z flip under its galaxy brand Why this foldable phone technology which was dead are making come back One thing is sure that foldable phones are making lot of profit compared to other phones people want to big screens but they cannot able to keep their smartphones in their mobile show foldable phone technology is more important nowadays Because of foldable phone technology mobile phones are becoming small all and screens are becoming large which is what customer needs and demand in smartphone Foldable technology and Hinges are are useful for this change Your smartphone is becoming a square screen after foldable phone technology Some customers are saying the screen is very delicate To fix the problem galaxy delayed its release of foldable phones Galaxy fold will cost you 1980 US dollar Razor will cost you 1500 US dollar Galaxy Jeep clip will cost you 1380 US dollar Mobile phones required to be launched new features to increase its sales on periodic time to attract customers Apple will also how to recognise this new norm and come up with foldable screen If Apple adaptor is changed then all the other smartphone mobile companies will also adopt this technology Surprisingly 40% of galaxy fold customers are are Ex-Apple customers It is almost sure that holding forms are new norms in the smartphones category

Quick Reply

How and how much Apple is making money

How and how much Apple is making money

iPhone is the best example how can company  generate profit through selling quality  innovation luxurious premium product

Because Apple product is superior ,  innovative & user-friendly with adding value to the customers life.

Apple don't have to advertise for making sales 

In 2007 first iPhone was launched

Now apple market value is 1 trillion dollar

Apple is luxurious premium product making technological company and flagship brand is iPhone 

Apple is most profitable and most revenue generating company in USA

There are few products in Apple product line 

Out of which iPhone make 60% of the sales or 60% of the revenue generation for the company

iPhone is considered to be very cash rich company and with revenue it has it can buy their competitors and many other companies in different category 

Marketing study - you tube channel

Marketing study - you tube channel



https://www.youtube.com/channel/UCl4H7NeZKNS8y8oGZq0CpYQ/videos
Marketing Research
Marketing Research

Marketing research and analysis

https://www.youtube.com/channel/UCl4H7NeZKNS8y8oGZq0CpYQ/videos

Share a Coca-Cola -- perfect example of WOM marketing

Share a Coca-Cola  -- perfect example of WOM marketing

In 1886, a pharmacist named Dr. John Pemberton invented Coca-Cola and was selling it for 5 cents per glass.

Aim

The Coca-Cola Company wanted to gain more popularity and decided to change their image by creating a more personalized experience

It’s evident that Coca-Cola wanted to get their name more exposed and seen through the different eyes of consumers

sharing a good time over a Coca-Cola.

Problem

. In 2011, the Australian branch of Coke saw that only about 50% of teens had ever tasted the soft drink.

Teens increasingly thought of Coke as an old-fashioned drink, a perception we needed to overcome by improving our brand health scores among teens (i.e. “favourite brand”, or “a brand for someone like me”).

Objectives

The primary campaign objective was simple increase consumption of Coca-Cola over the summer period.

The secondary objective was to get people talking about Coke again.

They wanted to jumpstart real conversations and remind people of those in their lives they may have lost touch with, or have yet to meet.

Our 2020 goal is to get one in two teens to enjoy a Coke.

help secure the future of the brand through recruiting a new generation of regular teen drinkers by

building a deeper connection between them and the brand.

Consumers were encouraged to find bottles with names that held personal meaning to them, share them with friends and family, then tweet about their experiences, using the hashtag #ShareaCoke.

The concept was to replace the Coca-Cola logo on cans of Coke, Diet Coke, and Coke Zero – arguably one of the most recognized logos on the face of the planet – with 150 of the most popular names in Australia.

Background Study before Campaign

In 2013 carbonated soft drinks were down 3.3% (source: Beverage Digest, 2014).   half

of all US teens had not enjoyed a Coke in the past year (source: client research).

Many teens think Coca-Cola is their parents’ drink – “trusty but dusty” – and only 13% think it is unique

(source: Coca-Cola Teen Attitude and Usage Study).

With the world flocking to the digital space, the way we connect has started to change, and, it would seem, the more friends we gather online the fewer we see in real life.

Coke needed to adapt to this changing environment and needed a campaign that would encourage people to connect with the brand both online and offline.

Problem in Austrelia

So in summer 2011, Coca-Cola wanted a big idea to combat this competitive market and get Australians to sit up and notice Coke.

A campaign was needed that would make a big splash and disrupt and excite Australians.

 It also needed to have mass appeal, while hitting the 24-year-old bull’s-eye target.

Coca-Cola wanted a core idea that would reunite Australians with the idea of getting together and sharing a good time over a Coca-Cola.

Solution

The labels on Coke cans and bottles were changed to feature 150 of the most popular Australian first names. This gained a huge following and over the next two years, Canada and the United States adopted the idea. When the campaign began in the United States, only 250 names were expressed on the bottles but eventually increased to over 1000. To Coca-Cola’s surprise, this campaign was extremely successful and they didn’t stop at the names. They have began using terms like “buddy” and “family” and are even writing song lyrics. Not only can you buy these in store but the now have online customization as well. You can go online and order your own Coke bottles and write what you want on them. The only exception to this is that you cannot write inappropriate language.

Target Audience

The Coca-Cola Company knew that they needed to innovate and by creating this campaign they could target a more specific audience. Although they are still targeting all Coca-Cola consumers, this campaign was more geared toward the millennials due to the fact that they could personalize what they were drinking and then post about it on social media. The goal of this campaign was to get people talking about Coke, bring people together, and reintroduce their new label and idea.

Media being used

They used media outlets such as Twitter, Facebook, and Instagram for people to show their pictures and use their hashtags.

Purpose of this Campaign

. Their message simply was “Share a Coke” thus meaning that you could share a coke with someone and create a memory.

The campaign needed to make consumers see Coke in a way that would encourage them to actually consume the product, not just love the brand.

Coca-Cola wanted a core idea that would reunite Australians with the idea of getting together and sharing a good time over a Coca-Cola.

Logic Behind the Campaign

buying Coca-Cola products for others (

Marketing campaigns are all about communication and one of the biggest ways that separates millennials from other generations is the way that they communicate

In order to increase sales, Coke needed to make a personal connection with teens. There is nothing more personal than your name. That is where the ‘Share a Coke’ concept was born:

Coca-Cola encouraged teens to ‘Share a Coke’ with their friends by showing them how

exciting it was to get a Coke bottle with their name on it.

Australians are known for calling each other by their first name, or ‘mate’ for that matter.

And, in order to bring people together, Coca-Cola needed to encourage this on a more personal level…

 and what better way to spark conversation than by using a first name!

So in 2011, Coca-Cola initiated these conversations by putting Australians front and centre and encouraging them to connect and ‘Share a Coke’.

Putting people’s names on bottles was the incentive that caused more people to go out and buy the product and post it.

Even if consumers did not like Coca-Cola or other affiliated products they still were more drawn to buying them because it had their name it, thus this being the budge. What Coca-Cola did to “persuade” their consumers was almost subliminal, to a point where all they had to say was “ Share a Coke with Matt.” People then ran to the closest store to buy drinks for their friends. They are not really thinking about contributing to the company itself, but rather just getting a personalized drink for their friend.

We listened to our captive Facebook audience and asked them who they wanted to ‘Share a Coke’ with most. After 65,000 people got their say, Coke bottles with 50 new names were released.

Our key insight was to increase sales further by encouraging teens to purchase and share

bottles with their friends’ names on them.

Social was at the heart of the campaign right from the start, as sharing is a very social

behaviour.

The hub of the campaign was the hashtag #ShareaCoke.

"Mobile is at the core of everything we're doing. If we can't make a story work on a 4-inch-by-2-inch screen, then it doesn't work and it doesn't go further."

Solution

So in 2011, Coca-Cola initiated these conversations by putting Australians front and centre and encouraging them to connect and ‘Share a Coke’.

Coca-Cola printed 150 of the country’s most popular names on labels of Coke bottles for the first time in the brand’s history, to remind Aussies not only of those people currently in their lives, but also people they may have lost touch with, giving them a reason to connect.

The campaign struck a nerve that would eventually expand to over 70 countries and over 500k names

The multi-platform communications strategy acted as an invitation to ‘Share a Coke’ with someone you know, or want to know and gave people the tools to find, connect and share.

Varied content was created to suit a broad target audience allowing people to engage with the campaign in different ways, to varying degrees and via different contact points, making the campaign relevant to people who wanted to get highly involved or for those who just wanted to take part in the fun.

Execution:-

First, packaging played a pivotal role in this campaign.

The second element was social.

Coca-Cola created a 500-stop cross-country "Share a Coke" tour, which lets fans customize a mini can for themselves and a second one for someone special. The company also provided alternative pre-printed options with monikers such as "Bestie," "Star" or "BFF," for those with more unusual names, that were not represented.

In 2015, in addition to increasing the personal names from 250 to 1,000, Coca-Cola opened an e-commerce shop where consumers could order personalized bottles.

Prior to campaign launch, Coke bottles with names on them began appearing in fridges across Australia, allowing consumers to discover the names on-pack themselves, sparking online conversations and media interest.

The campaign then launched with a big bang across multiple channels.

First, the campaign story broke on page three of The Australian newspaper, followed by a flow of marketing trade coverage.

The TVCs, which featured a montage of volunteered photos of real people who shared that name, first aired across the biggest weekend in Australian sport – during the AFL (Australian Football League) and NRL (National Rugby League) grand finals, reaching 30% of the population.

Key media and celebrity influencers with a large social media footprint were identified and sent personalised seeding kits with a Coke product bearing their name, including campaign messaging to share with their network of fans.

Through a partnership with Austereo, 150 name songs were created and broadcast on-air nationally. Consumers then used these songs as inspiration to connect via Facebook.

Consumers were invited to SMS a friend’s name, which was projected live onto the iconic ‘Coca-Cola’ sign at Sydney’s King’s Cross. They then received an MMS enabling them to share their friend’s name up in lights, via Facebook and email.

Coca-Cola  created a depth and breadth of content and ways for teens to get involved in the campaign and use the functionality of social media to amplify the idea.

The only paid media was search, which we used to react to organic interest and drive traffic to

ShareaCoke.com.

In 2017, the company added a feature that let consumers hear a short jingle with their name in it. And in 2018, Coke made their now-iconic name labels removable stickers that could be fastened to clothing, cell phones, notebooks, and other items.

What we find so compelling is the dozens (and dozens of dozens) of hurdles (and tunnels, and hoola-hoops, and Iron Man Triathalons) this little idea had to go through to come to life.

Result

Results

6-MONTH AUSTRALIA RESULTS

7% increase in young adult consumption

5% more people drinking coke

3% increase in sales transactions

4% increase in volume

870% increase in Facebook traffic

12,020,000 earned media impressions

76k virtual coke cans shared

378k extra coke cans printed at kiosks

330 million impressions on Twitter

170,000 tweets from 160,000 fans.

2 out of 5 Australians bought a Share a Coke pack

SINCE 2012 LAUNCH

Over a thousand names on our bottles

998 million impressions on Twitter

235,000 tweets from 111,000 fans using the #ShareaCoke hashtag

More than 150 million personalized bottles sold

More than 70 countries have launched the campaign

Coke picked up seven awards at the 2012 Cannes Lions festival

A 2% increase in U.S. sales after over a decade of declining revenues.

consumers shared more than 500,000 photos via the #ShareaCoke hashtag, within the first year alone. Coca-Cola gained roughly 25 million new Facebook followers that same year.

The Coca-Cola “Share a Coke” campaign succeeded in many ways including getting everyone involved.

This campaign was originally created to get more teens to drink Coca-Cola in Australia but succeed in affecting other countries such as Canada and the United States.

 This simple idea of placing individuals’ names on the label of a soda bottle led to the company’s rise in sales.

As a group, we looked at the numbers and saw the growth and increase in  popularity that this phenomenon created.

 They got every demographic involved and we saw the huge groups that clustered around the #ShareACoke campaign.

 It brought millions together and will continue to with their more recent advancements. 

The campaign earned a total of 18,300,000-plus media impressions.

The campaign exceeded expectations with millions of Australians getting together and ‘Sharing a Coke’ either virtually or literally.

Young adult consumption increased significantly during the campaign, up by 7%, making 2011 the most successful summer ever.

Traffic on the Coke Facebook site increased by 870% and the Facebook page grew 39%.

In Australia, we were the number one most talked about Facebook page and 23rd globally.

Seventy-six thousand virtual Coke cans were shared online and 378,000 custom Coke cans were printed at local Westfield malls across the country.

The campaign also changed attitudes over the campaign, teens claimed it gave them a ‘very positive’ impression of Coke.

Scores on ‘always doing new things’,‘is a brand I love’ and ‘for someone like me’ all improved with the young adult audience.

The result was that 1.25 million more teens tried a Coke during the following summer and sales of participating

Coca-Cola packages rose by a phenomenal 11% in the US. ‘Share a Coke’ in the US was more successful in driving sales

than in any previous market that had run the campaign.

Coca-Cola attempts to show millennials that they care for their audience

Naturally, the #ShareaCoke campaign became part of social interaction.

company realized that they need to shift their focus on the next largest generation (Moye 2015). By using popular names on products, (Nguyen 2015). This is the first step in building a life long relationship with millennial consumers.

Learning

it is important to find out from millennials why they reacted so positively to #ShareaCoke.

To do this, we must find out the motivations consumers had when sharing a Coke.

Coke constantly listened to what consumers were doing with the campaign in order to be able to surprise, maintain momentum and spark further conversations throughout the campaign period.

Two elements differentiated this campaign from others in the category. First, packaging became an incredibly important

piece of owned media. Second, the hashtag #ShareaCoke created a depth and breadth of content and ways for teens to

get involved and use the functionality of social media to amplify the idea.

millennials as “impatient, practical, results oriented, multi-taskers, with non-linear communication patterns” (2007). Knowing who millennials are makes understanding Coca-Cola’s thought process in their #ShareaCoke campaign much easier.

In order for viral marketing to occur, the content must be spreadable.

if a company video contained funny content, people would watch and share because people enjoy humor.

Campaigns stick with people when the roles of marketers and audience are not distinct.

Social Network Success

The platform quickly became home to 75% of Share a Coke public mentions. As a result, we gained more than 100,000

new followers.

Facebook:

Insights summary

•             Fan-led activity occurred at purchase as thousands shared the exclusivity of finding their name or the names

of their friends and families with their online communities

•             #ShareaCoke had 89,000 uses on Twitter and 496,000 uses on Instagram

•             Fans of the programme were also eager to share virtual bottles on ShareaCoke.com

•             There was better than a 1:1 ratio of visits (6.8 million) to virtual bottles made (6.1 million)

•             The 14% share rate (against a benchmark of 3–5%) meant over 800,000 virtual bottles were shared on

Facebook.

•             70% of public relations-driven social posts included the campaign’s #ShareaCoke hashtag

•             Organic celebrity posts generated approximately 13.6 million impressions and 381,424 expressions

•             Coca-Cola’s owned social channels generated significant engagement. A robust content calendar of organic

work helped provide a strong paid social cadence throughout the life of the campaign.

•             There were 51 million impressions with an average engagement rate of 7.8% (the benchmark being 1.5%)

•             Influencer tweets promoted via @CocaCola delivered an engagement rate of 13.88%.

•             There were 3.79 million impressions with an average ‘like’ rate of 8.7% (the benchmark being 2–4%)

•             There were 9.1 million impressions and over 204,000 engagements resulting in an overall 2.3% engagement

rate (on a par with the benchmark of 2.5%)

•             Coca-Cola gained 9,000 new followers since the start of the campaign bringing the total follower count to

over 118,000 followers (+8%)

•             Paid support of organic posts generated 105 million impressions by the campaign’s end

•             There was a click-through rate of 2.16% and 11,760 shares

College Humor:

•             Content was amply promoted with 50 million impressions across the College Humor site and social, including

Jake and Amir’s personal Twitter and Facebook accounts.

•             The associated video delivered over 1.3 million YouTube/site views and 18,000 likes.

5 US Coca-Cola – Case study

Niche.co:

•             There were 67.6 million impressions and 1.6 million expressions.

•             Sixteen Vines were created and there were more than 43.9 million views/loops that generated more than

900,000 total engagements.

•             Impressions by post averaged two million (twice the benchmark) and engagements by post ranged from

40,000 to 190,000 (30,000 is considered successful).

•             Volume (+11% versus a year ago)

•             Revenue (+11% versus a year ago)

•             Share (+1.6% versus a year ago)

•             Velocity (+10% versus a year ago)

References

References

Esterl, Mike. “‘Share a Coke’ Credited With a Pop in Sales.” WSJ. N.p., 25 Sept. 2014. Web. 21 July 2016.

“The Share a Coke Story.” Connect Marketing. N.p., 15 Dec. 2014. Web. 21 July 2016.

Tarver, Evan. “What Makes the ‘Share a Coke’ Campaign So Successful? (KO) | Investopedia.” Investopedia. N.p., 07 Oct. 2015. Web. 21 July 2016.

“Coca-Cola History ¦ World of Coca-Cola.” World of Coca-Cola. N.p., n.d. Web. 21 July 2016.

Matheson, Whitney. “Is Your Name on a Coke Bottle? Find out Now …” USA Today. Gannett, 2014. Web. 21 July 2016.