Concept developed at Bla.Bla.Car Company
1. Use unused capacity
2. Ownership-less world
3. Growing Trust
Contributing to society and EconomyAt Bla.Bla.Car, we believe in three noteworthy principles that drive the sharing economy:
UNUSED VALUE IS WASTED:
After struggling to find a ride, Frederic Mazella developed an idea to create a carpooling service. All the seats on the trains going in his direction were full, but not the ones in the cars (aka unused assets).
The experience motivated him to reorganize wasted capacity in the form of carpooling.
ACCESS TRUMPS OWNERSHIP: LESS CONCERN ABOUT THE OWNERSHIP: OPEN TO SHARE
Today’s generation of consumers are less interested in traditional ownership, favoring renting or borrowing assets that suit their flexible lifestyle. Access also means that we can easily overcome deterrents (like not having a driver’s license or being able to afford expensive train tickets), making us more mobile than ever before.
TRUST: GROWING TRUST AND UNDERSTANDING WITH THE STRANGERS:-
Globalization paved the way to an interconnected world for enterprises and nations. With time, the interconnectivity weaved online social communities with virtual reputations that allow us to more easily collaborate with strangers.
CONTRIBUTE TO SOCIETY AND ECONOMY DIRECTLY:-
You used to share things with your family and your friends. And now, you share things with strangers. In this world, everyone is sharing. We are now empowered to share goods, knowledge, money, skills, network, content, etc., through various platforms. We’ve regained our ability to contribute more directly to society and the economy, but on a global scale. All of these developments give form to the sharing economy that we are living in today.
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