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Marketing - Case Study - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA - Marketing - Case Study

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Marketing - Case Study - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA - Marketing - Case Study

Marketing - Case Study - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA - Marketing - Case Study 1 https://www.youtube.com/watch?v=fnECIbuouHM HSBC BANK - CASE STUDY 2 https://www.youtube.com/watch?v=Mph4Hf8UN-o SOUTH WEST AIRLINES - CASE STUDY - 3 https://www.youtube.com/watch?v=cz9DrTt8YeE ACCENTURE - CASE STUDY - 4 PHILIPS CASE STUDY - MARKETING MANAGEMENT - PHILIP KOTLER - ALL ABOUT PHILIPS - https://www.youtube.com/watch?v=Fa69gV_awwM 5 https://www.youtube.com/watch?v=CK1IuDONL8Y HARLEY DEVIDSON - CASE STUDY - MARKETING MANAGEMENT - MBA- PHILIP KOTLER- 6 https://www.youtube.com/watch?v=s0Zx_NuhdSQ GE GENERAL ELECTRIC - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA - 7 https://www.youtube.com/watch?v=DvRdY3EtNd0 ACCENTURE - CASE STUDY - MBA MARKETING - PHILIP KOTLER - 8 https://www.youtube.com/watch?v=--TbnrBKP8U SABIC - CASE STUDY - 9 https://www.youtube.com/watch?v=wsaeqJms4FY SALESFORCE COM 10 https://www.youtube.com/watch?v=G4zTYGpUmus WALMART - CASE STUDY- MBA MARKETING MANAGEMENT - PHILIP KOTLER - 11 https://www.youtube.com/watch?v=VVo4nytmMFo AIR ARABIA - MBA MARKETING MANAGEMENT - PHILIP KOTLER - 12 https://www.youtube.com/watch?v=m20eKYL1bzI LOREAL PARIS - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER 13 https://www.youtube.com/watch?v=8LwgckaUJRI VIRGIN - MBA MARKETING MANAGEMENT - CASE STUDY- PHILIP KOTLER - ALL ABOUT VIRGIN - FACCTS - 14 https://www.youtube.com/watch?v=0UsQEIgcaQM PROCTER AND GAMBLE - MBA MARKETING MANAGEMENT - PHILIP KOTLER - ALL ABOUT P&G 15 https://www.youtube.com/watch?v=AJ_Gp9CXhmw LOREAL PARIS - CASE STUDY - MBA - MARKETING MANAGEMENT -PHILIP KOTLER- 16 https://www.youtube.com/watch?v=qL9DmecYFvA TESCO - case study - MBA marketing management - philip kotler 17 https://www.youtube.com/watch?v=1ChbKUp73mU TWITER - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER - 18 https://www.youtube.com/watch?v=KnvNOjI_yV8 Evian - CASE STUDY - MBA - Marketing management - philiip kotler- 19 https://www.youtube.com/watch?v=gtmZhRZR3rQ CLUB - MED - CASE STUDY- MBA - MARKETING MANAGEMENT- 20 https://www.youtube.com/watch?v=3pP5lPGLYwI Starbucks - Case Study- Marketing Management- MBA- Philip Kotler-- 21 https://www.youtube.com/watch?v=R-fkFN1p2Qk&t=512s AUDI-CASE STUDY-MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION 22 https://www.youtube.com/watch?v=DgvoBRSVZyM RED BULL - MBA MARKETING MANAGEMENT - MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION 23 https://www.youtube.com/watch?v=6_YML-RpkDo HUL- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION 24 https://www.youtube.com/watch?v=2LjVPLw69VI IKEA - MBA -Marketing Management -Philip Kotler- 25 https://www.youtube.com/watch?v=HYQfgXVTq8I Samsung - Case study - Marketing management - philip kotler - MBA MARKETING MANAGEMENT BY 26 https://www.youtube.com/watch?v=Wbc5BIVjmVA Amazon Case Study- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION 27 https://www.youtube.com/watch?v=PPLh0S-YXII Elctrolux - MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION 28 https://www.youtube.com/watch?v=ug2Al0IOxL0 Apple i-phone - Case Study - Successful Marketing Management- MBA MARKETING MANAGEMENT BY 29 https://www.youtube.com/watch?v=q8N_5QhqbxI VIRGIN GROUP- 30 https://www.youtube.com/watch?v=Ebuv_PAGInc Hallamrk case study 31 https://www.youtube.com/watch?v=o1DKmwoS5QQ AMAZON - MBA Students -Marketing management PHILIP KOTLER- All About- Easy Languauge 32 https://www.youtube.com/watch?v=u_AH1vGQkUI Toyota Case Study 33 https://www.youtube.com/watch?v=LRDiEwlK90I Gillete case study 34 https://www.youtube.com/watch?v=RaviETDENdw Ferrero Case Study 35 https://www.youtube.com/watch?v=o7_8wEPg1OY Disney Case Study 36 https://www.youtube.com/watch?v=dZdVkjFcWHE IKEA CASE STUDY 37 https://www.youtube.com/watch?v=4z6I3wpU7uw EMIRATES CASE STUDY 38 https://www.youtube.com/channel/UCoZp1osHt38R8FMTs9YQMiQ/videos ELECTROLUX case study 39 https://www.youtube.com/watch?v=FNZqLfrUh6o&t=107s Microsoft case study 40 https://www.youtube.com/watch?v=Ai5yk-ORK9Q Google case study 41 https://www.youtube.com/watch?v=78phOHxJ_Uk Nike case study 42 https://www.youtube.com/watch?v=CaqSAe2B2gI COCA COLA Case Study 43 https://www.youtube.com/watch?v=YfeFtm-R14U NESPRESSO Case Study 44 https://www.youtube.com/watch?v=3XS9zbN7OIY Philips Case Study 45 https://www.youtube.com/watch?v=bJAn3OlJZG4 Yelp Case Study

Current Affairs : 12 January 2022- INDIA

 Current Affairs  : 12 January 2022- INDIA

#English

1) In a medical first, US doctors have transplanted a pig heart into a patient in a last-ditch effort to save his life.

➨ Patient is doing well three days after the highly experimental surgery.

➨ While it is too soon to know if the operation really will work, it marks a step in the decades-long quest to one day use animal organs for life-saving transplants.

2) The Tata Group has replaced Vivo as the title sponsor for the Indian Premier League 2022 and 2023 editions.

▪️Board of Control for Cricket in India:-

President - Sourav Ganguly

Secretary - Jay Shah

Headquarters - Mumbai

Founded - December 1928

3) Kannada poet, playwright, critic and pro-Kannada activist Chandrashekar Patil, popularly known as 'Champa', passed away in Bengaluru. He was 82.

➨His first collection of poems 'Baanuli' was published in 1960.

4) Pierre-Olivier Gourinchas, a French-born University of California-Berkley Economist, has been appointed as the next Chief Economist of the International Monetary Fund. 

➨ He has replaced the Indian-Origin Gita Gopinath.

➽International Monetary Fund :-

Formation - 27 December 1945

Headquarters - Washington, D.C.

Managing Director - Kristalina Georgieva

5) South Korean actor O Yeong-su won the country's first Golden Globe award for his role in Netflix hit "Squid Game", drawing cheers at home and abroad despite criticism for the ceremony's organisers over a lack of diversity.

6) The government’s inability to fill top slots in key regulatory bodies on time continues with the Centre extending the additional charge of Insolvency and Bankruptcy Board of India (IBBI) Wholetime Member Navrang Saini as Chairperson till March 5 this year.

➠IBBI is a key institution in implementing the Insolvency and Bankruptcy Code (IBC), which came into force in 2016.

7) Indian-origin Ashok Eluswamy became the first employee to be hired to work for Tesla company.

➨Before joining Tesla, Mr Elluswamy was associated with Volkswagen Electronic Research Lab and WABCO Vehicle Control System.

▪️SpaceX :- 

Founder: Elon Musk

Founded: 6 May 2002

CEO - Elon Musk

Headquarters - Hawthorne, California, United States

8) India and Sri Lanka crossed another significant landmark in bilateral ties as the island country launched a luxury train service with the help of a Line of Credit offered by India. The luxury train service connects the country's Tamil-dominated Jaffna district to the capital city, Colombo.

9) National Youth Day is celebrated on January 12 every year in honour of Indian Philosopher Swami Vivekananda.

➨National Youth Day 2022 marks the 25th edition of the special celebration that marks the importance of youth in the development of a country. 

➨The theme for National Youth Day 2022 is “It’s all in the mind,” a key teaching of Swami Vivekananda.

10) The Ministry of Railways has announced to rename Kevadiya station as Ekta Nagar railway station.

➨ Kevadiya station is located under the Vadodara division and will be known as the ‘Ekta Nagar’ railway station.

▪️Gujarat:-

➨CM -  Bhupendra Patel

➨Governor - Acharya Devvrat

➨Nageshwar Temple 

➨Somnath Temple

11) Kerala Arts and Crafts Village near Kovalam has won the International Craft Award 2021 for the best craft village in the world.

➨ The Kerala Arts and Crafts Village is an organization established by the Uralungal Labour Contract Cooperative Society for the State Tourism Department.

▪️Kerala :- 

➠Cherai Beach

➠Idukki Dam on Periyar River

➠Pamba River

➠Kumarakom National Park

➠Anamudi Shola National Park

➠Eravikulam National Park

➠Silent Valley National Park

≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡

Marketing - Case Study - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA -

 Marketing - Case Study 

1 https://www.youtube.com/watch?v=fnECIbuouHM
 HSBC BANK - CASE STUDY

2 https://www.youtube.com/watch?v=Mph4Hf8UN-o
 SOUTH WEST AIRLINES - CASE STUDY -

3 https://www.youtube.com/watch?v=cz9DrTt8YeE
 ACCENTURE - CASE STUDY -

4 PHILIPS CASE STUDY - MARKETING MANAGEMENT - PHILIP KOTLER - ALL
ABOUT PHILIPS -
 https://www.youtube.com/watch?v=Fa69gV_awwM

5 https://www.youtube.com/watch?v=CK1IuDONL8Y
 HARLEY DEVIDSON - CASE STUDY - MARKETING MANAGEMENT - MBA- PHILIP KOTLER-

6 https://www.youtube.com/watch?v=s0Zx_NuhdSQ
 GE GENERAL ELECTRIC - CASE STUDY - PHILIP KOTLER MARKETING MANAGEMENT - MBA -

7 https://www.youtube.com/watch?v=DvRdY3EtNd0
 ACCENTURE - CASE STUDY - MBA MARKETING - PHILIP KOTLER -

8 https://www.youtube.com/watch?v=--TbnrBKP8U
 SABIC -  CASE STUDY -

9 https://www.youtube.com/watch?v=wsaeqJms4FY
 SALESFORCE COM

10 https://www.youtube.com/watch?v=G4zTYGpUmus
 WALMART - CASE STUDY- MBA MARKETING MANAGEMENT - PHILIP KOTLER -

11 https://www.youtube.com/watch?v=VVo4nytmMFo
 AIR ARABIA - MBA MARKETING MANAGEMENT - PHILIP KOTLER -

12 https://www.youtube.com/watch?v=m20eKYL1bzI
 LOREAL PARIS - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER

13 https://www.youtube.com/watch?v=8LwgckaUJRI
 VIRGIN - MBA MARKETING MANAGEMENT - CASE STUDY- PHILIP KOTLER - ALL
ABOUT VIRGIN - FACCTS -

14 https://www.youtube.com/watch?v=0UsQEIgcaQM
 PROCTER AND GAMBLE - MBA MARKETING MANAGEMENT - PHILIP KOTLER - ALL ABOUT P&G

15 https://www.youtube.com/watch?v=AJ_Gp9CXhmw
 LOREAL PARIS - CASE STUDY - MBA - MARKETING MANAGEMENT -PHILIP KOTLER-

16 https://www.youtube.com/watch?v=qL9DmecYFvA
 TESCO - case study - MBA marketing management - philip kotler

17 https://www.youtube.com/watch?v=1ChbKUp73mU
 TWITER - CASE STUDY - MBA MARKETING MANAGEMENT - PHILIP KOTLER -

18 https://www.youtube.com/watch?v=KnvNOjI_yV8
 Evian - CASE STUDY - MBA - Marketing management - philiip kotler-

19 https://www.youtube.com/watch?v=gtmZhRZR3rQ
 CLUB - MED - CASE STUDY- MBA - MARKETING MANAGEMENT-

20 https://www.youtube.com/watch?v=3pP5lPGLYwI
 Starbucks - Case Study- Marketing Management- MBA- Philip Kotler--

21 https://www.youtube.com/watch?v=R-fkFN1p2Qk&t=512s
 AUDI-CASE STUDY-MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

22 https://www.youtube.com/watch?v=DgvoBRSVZyM
 RED BULL - MBA MARKETING MANAGEMENT - MBA MARKETING MANAGEMENT BY
PHILIP KOTLER BOOK 15TH EDITION

23 https://www.youtube.com/watch?v=6_YML-RpkDo
 HUL- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

24 https://www.youtube.com/watch?v=2LjVPLw69VI
 IKEA - MBA -Marketing Management -Philip Kotler-

25 https://www.youtube.com/watch?v=HYQfgXVTq8I
 Samsung - Case study - Marketing management - philip kotler - MBA
MARKETING MANAGEMENT BY

26 https://www.youtube.com/watch?v=Wbc5BIVjmVA
 Amazon Case Study- MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

27 https://www.youtube.com/watch?v=PPLh0S-YXII
 Elctrolux - MBA MARKETING MANAGEMENT BY PHILIP KOTLER BOOK 15TH EDITION

28 https://www.youtube.com/watch?v=ug2Al0IOxL0
 Apple i-phone - Case Study - Successful Marketing Management- MBA
MARKETING MANAGEMENT BY

29 https://www.youtube.com/watch?v=q8N_5QhqbxI
 VIRGIN GROUP-

30 https://www.youtube.com/watch?v=Ebuv_PAGInc
 Hallamrk case study


31 https://www.youtube.com/watch?v=o1DKmwoS5QQ
 AMAZON - MBA Students -Marketing management PHILIP KOTLER- All About-
Easy Languauge


32 https://www.youtube.com/watch?v=u_AH1vGQkUI
 Toyota Case Study

33 https://www.youtube.com/watch?v=LRDiEwlK90I
 Gillete case study

34 https://www.youtube.com/watch?v=RaviETDENdw
 Ferrero Case Study

35 https://www.youtube.com/watch?v=o7_8wEPg1OY
 Disney  Case Study

36 https://www.youtube.com/watch?v=dZdVkjFcWHE
 IKEA CASE STUDY

37 https://www.youtube.com/watch?v=4z6I3wpU7uw
 EMIRATES CASE STUDY

38 https://www.youtube.com/channel/UCoZp1osHt38R8FMTs9YQMiQ/videos
 ELECTROLUX case study

39 https://www.youtube.com/watch?v=FNZqLfrUh6o&t=107s
 Microsoft case study

40 https://www.youtube.com/watch?v=Ai5yk-ORK9Q
 Google case study

41 https://www.youtube.com/watch?v=78phOHxJ_Uk
 Nike  case study

42 https://www.youtube.com/watch?v=CaqSAe2B2gI
 COCA COLA Case Study

43 https://www.youtube.com/watch?v=YfeFtm-R14U
 NESPRESSO Case Study

44 https://www.youtube.com/watch?v=3XS9zbN7OIY
 Philips Case Study


45 https://www.youtube.com/watch?v=bJAn3OlJZG4
 Yelp Case Study

31st AUGUST 2021 - NEWS

 31st AUGUST 2021  - NEWS

1) The Union Health Ministry has announced 27% reservation for the OBCs (Other Backward Classes) and 10% quota for the Economically Weaker Sections (EWS) in the All India Quota (AIQ) scheme for undergraduate (UG) and postgraduate (PG) medical / dental courses (MBBS / MD / MS / Diploma / BDS / MDS) from 2021-22 onwards.

▪️Ministry of Health and Family Welfare 

Founded :- 1976

HeadQuarter - New Delhi

Minister of Health and Family Welfare - Shri Mansukh Mandaviya

2) On the occasion of International Tiger Day on Thursday, Union Minister for Environment, Forest and Climate Change Bhupender Yadav announced that 14 tiger reserves in India have received accreditation of the Global Conservation Assured Tiger Standards (CA|TS).

➨ CA|TS is a globally accepted conservation tool that sets best practice and standards to manage tigers and encourages assessments to benchmark progress.

3) The UP government is providing interest-free loans to women’s self-help groups (SHGs) in rural areas for the purchase of four- and three-wheelers to generate employment under the Aajeevika Grameen Express Yojana (AGEY). 

➨The target is to provide 400 vehicles – goods/passenger carriers, mini four-wheelers and e-rickshaws. SHGs across the state have already purchased 265 vehicles under the scheme.

▪️Uttar Pradesh :- 

Uttar Pradesh Chief Minister -  Yogi Adityanath

Governor - Smt. Anandiben Patel

➨Chandraprabha Wildlife Sanctuary

➨Dudhwa National Park

➨National Chambal Sanctuary

4) Finance Ministry in association with MyGov India is announcing a contest to crowdsource the name, tagline and logo of the new Development Financial Institution. Participants can win cash prizes of up to five lakh rupees in each category. The last date for entries is 15th of October.

5) Delhi government has decided to send the names of doctors and healthcare workers for this year's Padma awards. 

➨the Delhi government has formed a screening committee that will screen the names in the next 15 days and recommend the names to the Delhi government.

6) India and Russia will hold the 12th edition of the joint military exercise at Volgograd city in Russia next month.

➨The exercise will include the conduct of counter-terror operations under the United Nations (UN) mandate by a joint force against international terror groups. The 13-day activity will include at least 250 personnel from both India and Russia. Volgograd is situated on Russia's western bank of the Volga river.

▪️Russia :- 

➨President - Vladimir Putin 

➨State Historical Museum in Moscow

➨Hermitage Museum

➨Russian Museum in St Petersburg

➨Kazan Kremlin in Kazan

7) The Bihar assembly passed a Bill to establish the first sports university of the state, where one-third of the seats will be reserved for women. All sports-related institutes, training centres and colleges of physical education in Bihar will be affiliated to this new university, which will be the country's sixth such varsity.

✸Bihar CM - Nitish Kumar

➭ Governor - Phagu Chauhan

➭Mangala Gowri Temple

➭Mithila Shakti Peeth Temple

➭Valmiki National Park

8) India cracked into the top ten list of agricultural produce exporters in 2019 with a significant share within the export of rice, soya beans, cotton and meat, according to a World Trade Organisation (WTO) report on trends in world agricultural trade in recent 25 years.

▪️World Trade Organisation :-

Headquarters - Geneva, Switzerland

Founded - 1 January 1995

Membership - 164 member states

➨Ambassador and Permanent Representative of India to the World Trade Organisation (WTO)- Brajendra Navnit

9) China's industry ministry has announced a six-month campaign to clean up what it says are serious problems with internet apps violating consumer rights, cybersecurity and "disturbing market order".

10) Tata Communications announced the launch of IZO financial cloud platform in India, that aims to enhance performance and security of organisations in the banking and financial services space.

11) The UK high court issued a bankruptcy order against the Indian businessman Vijay Mallya. The order will pave the way for a consortium of India banks led by the State Bank of India (SBI) to pursue a worldwide freezing order on Mallya’s assets in a bid to seek the repayment of debts owed by the liquor baron’s now-defunct company Kingfisher Airlines.

12) Minister Dharmendra Pradhan proposed to set up a National Research Foundation. It will be set up under National Education Policy 2020. 

➨The idea of setting up NRF is to strengthen the research ecosystem in India. NRF is being expected to act as an umbrella structure.

13) The Ramayana Circuit is one of the identified thematic circuits of 'Swadesh Darshan' scheme of the Ministry of Tourism under which 2 projects have been sanctioned. The Ministry has also sanctioned projects under Buddhist, Tirthankar, Krishna and Spiritual Circuits.

14) Manipur state government has decided to appoint Olympic silver medallist Saikhom Mirabai Chanu as additional superintendent of police (sports) in the police department. 

➨ The 26-year-old Khel Ratna awardee won the medal in the 49kg weightlifting category at the Tokyo Olympics. She is currently working in the Indian Railways.

▪️Manipur 

➨CM :- Nongthombam Biren Singh

➨Governor :- Najma Heptulla

➨Khonghampat Orchidarium

➨Loktak Lake

➨Keibul-Lamjao National Park

15) Indian-American Veena Reddy has been sworn in as the new mission director for US Agency for International Development (USAID). Reddy is the first Indian-American to be elected to this position.

16) A new mathematical analysis conducted by researchers from Indian Institute of Technology Guwahati (IITG) and IIM Bangalore has established a relationship between the carbon footprint of companies and the potential risks of investing in these firms.

▪️Karnataka:- 

CM :- Basavaraj Bommai

Governor :- Thawarchand Gehlot

Formation :- 1 November 1956

Language :- Kannada

Port :- New Mangalore Port

17) Vice Admiral Vinay Badhwar, AVSM, NM, Chief Hydrographer to the Govt. of India received the Alexander Dalrymple award from the British High Commissioner, Mr Alex Ellis at a presentation ceremony held at the High Commissioner’s residence today at New Delhi.

18) In Madhya Pradesh, the State Government has prepared the Ayush-based economic upgradation scheme "Devaranya Yojana" with the twin objectives of improving people's health and livelihood of tribals.

▪️Madhya Pradesh 

➨CM - Shivraj Singh Chouhan

➨Governor -  Mangubhai Chhaganbhai

➨Bhimbetka Caves

➨Buddhist Monument at Sanchi

➨Khajuraho Temple

19) Sri Lanka has proposed holding the BIMSTEC summit in early December. This will be the 5th such summit of the grouping. Sri Lanka is the chair of the grouping and had earlier proposed holding the summit in August.

➨The last summit took place in Kathmandu in 2018, with PM Modi and other regional leaders attending the meet. BIMSTEC or Bay of Bengal Initiative for Multi-Sectoral Technical and Economic Cooperation has 7 members--India, Nepal, Bhutan, Bangladesh, Myanmar, Thailand, and Sri Lanka.

20) ITBP Director General S S Deswal has been given the additional charge of counter-terrorism force National Security Guard (NSG) as its incumbent chief A K Singh is going to retire on September 30.

➨Anup Kumar Singh, a 1985-batch Indian Police Service officer of the Gujarat cadre, was appointed the NSG Director General in October last year.

21) Indian Naval Ship (INS) Saryu, an indigenously built Offshore Patrol Vessel is undertaking coordinated patrol (CORPAT) with Indonesian Naval Ship KRI Bung Tomo from 30 to 31 July 2021. The 36th edition of CORPAT between India and Indonesia will also witness participation of Maritime Patrol Aircraft from both nations.

▪️Ministry of Defence :-  

➨Headquarters - New Delhi

➨Founded - 15 August 1947

➨Navy day - 4 December 

 ➨Chief of Defence Staff (CDS):- General Bipin Rawat

➨ Chief of the Navy Staff - Admiral Karambir Singh

≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡≡

29 July important News - India - imp news in one line -

 

*Daily CA One Liner*                                             *29 July 2021*

📅 29 July : International Tiger Day

⏳ It Was Created In 2010 At The Saint Petersburg Tiger Summit In Russia

🇮🇳 India Now Has 2,967 Tigers , Growth In The 4th Cycle Of The Tiger Census Has Been 33%

🐯 Madhya Pradesh Saw The Highest Number Of Tigers That Is 526 (Karnataka 523)

📅 World Nature Conservation Day Is Observed On July 28 Every Year

📉 IMF Projects India's GDP Growth Rate At 9.5% For FY 2021-22 & 8.5% For FY 2022-23

👩 MD Of IMF : Kristalina Georgieva (Bulgaria) & Chief Economist : Gita Gopinath

🏢 International Monetary Fund (Founded In 1945 & HQ : Washington DC & 190 Members)

👤 Rakesh Asthana Has Been Appointed As Delhi Police Commissioner

📞 WCD Minister Smriti Irani Launched A Helpline Number For Women Affected By Violence

✅ A 24/7 Helpline Number For Women Affected By Violence : 7827170170

⛰️ Shehroze Kashif (19) Became The Youngest Person In The World To Reach The Summit Of K2

🇵🇰 Shehroze From Lahore Achieved The Feat Of Scaling The 8,611-Metre High Peak 

😔 Indian Badminton Legend Nandu Natekar Passes Away Recently

🇮🇳 He Was 1st Indian To Win An International Title (Sellanger International) In 1956

🏆 He Was Ranked 3rd In The World & Won Over 100 National & International Titles In His Career

✅ He Also Made The Quarter-Finals Of The Prestigious All England Championships In 1954

🏆 He Was Conferred With The Prestigious Arjuna Award In 1961

🏟️ He Had Also Represented India At The 1965 Commonwealth Games In Jamaica

👤 Najib Mikati Became Lebanon’s New Prime Minister With 72 Votes In Parliament

✅ He Served As Prime Minister Of Lebanon In 2005 And From 2011 To 2014

💰 Mikati Has Been Named The Richest Man In Lebanon In 2021 By Forbes

🎍 Assam CM H B Sarma Lays Foundation Stone Of Bamboo Industrial Park In Dima Hasao

✅ Project Will Be Implemented By The Ministry Of Development Of North Eastern Region 

💰 At An Estimated Cost At Rs 50 Crores , Over An Area Covering 75 Hectares

🤝 Central & South Asia Connectivity Conference 2021 Held At Tashkent In Uzbekistan

✅ Conference Was An Initiative Of The President Of Uzbekistan , Shavkat Mirziyoyev

🇮🇳 From India , EAM Dr. S. Jaishankar Led The Indian Delegations At The Event

🏏 Devdutt Padikkal Becomes The 1st 21st Centurion Born Indian Player To Debut In International Cricket

✈️ DM Rajnath Singh Is On A Three-Day Visit To Dushanbe , Tajikistan From July 27-29 , 2021

🤝 To Attend The Annual Meeting Of The Defence Ministers Of SCO Member States

💪 SCO Is The Largest Regional Organisation In The World In Terms Of Geographical Coverage & Population

✅ Covering Three-Fifths Of The Eurasian Continent & Nearly Half Of The Human Population

🇮🇳 India And Pakistan Joined SCO As Full Members On 9 June 2017

🏢 Shanghai Cooperation Organization (Founded On 26 April , 1996 & HQ : Beijing)

💰 BYJU's Has Acquired Singapore-Based Great Learning For $600 Million

🔶 Madhya Pradesh Govt Made " Devaranya " Scheme To Promote Ayurveda

💧 Puri Becomes India’s First City To Provide Quality Drinking Tap Water

🏦 Paytm Payments Bank Becomes First Bank To Issue 1 Crore FASTags In India

🏆 Vantika Agarwal Has Won The National Women Online Chess Title (9.5 Points)

✅ With 9 Points Arpita Mukherjee Of West Bengal Took The Second Spot

🏆 In Junior Open Section , Tamil Nadu’s VS Rahul Won The 1st Position With 9.5 Point

🔶 HM Amit Shah Launches Green Sohra Afforestation Campaign At Sohra

🤝 This Campaign Will Be Run By The Assam Rifles And The Meghalaya

✅ The Greater Sohra Water Supply Scheme Was Also Inaugurated By The Minister

😔 Former England Cricketer Mike Hendrick Passed Away Recently

Niyo bank - cool and confident brand. - Digital banking fintech

  Niyo bank - cool and confident brand. - Digital banking fintech

 Digital banking fintech Niyo has launched two ad films, #JustCantWait and #WantMore, highlighting its recently-launched savings and wealth account, NiyoX, aimed at millennials and generation Z. The ad films target the newest demographic group/ followers and were launched on Hotstar during the ongoing Indian Premier League.

Advt. was launched on Hotstar website and mobile app on 30th April, during the ongoing Indian Premier League (IPL). 

Niyo aims to reach out to its 45 Million consumers through the Ad campaign.

Through these TVCs, NiyoX aims to catch the pulse of the millennials and genZ, who believe in the instant culture of having everything as quickly as possible and who are agile, curious, aspirational and never settle for anything less. 

The #JustCantWait and #WantMore campaigns encourage these youngsters to experience banking in a different way.

The ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring OTT stars Ayush Mehra and Radhika Mehrotra.

 This generation #JustCantWait to get their hands on things they desire and for experiences they want to live. 

They don’t just want everything in an instant, they also #WantMore out of everything! 

So  launched these cool, quirky films to encapsulate the essence of NiyoX.

 NiyoX’s offerings are going to delight the youngsters and so all  need to do is to bring them alive in a charming manner. 

Hence, the creative idea was to pick moments from one such relatable, endearing couple’s life and link them to the product offerings. 

While Niyo is an efficient, tech-enabled finance offering, we don’t want to behave like a stodgy old-school bank. Instead,

Comany  wants to build a cool and confident brand.

The NiyoX banking app in partnership with Equitas Small Finance Bank helps fulfil those aspirations through its unique 007 banking that offers industry-best features 

such as - 0 balance savings account, 0 commission on mutual funds and upto 7% interest on savings – enabling the young customers to open the two-in-one savings and wealth accounts in only 100 seconds.

The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra.

Credits

Creative agency: Sideways Consulting

Script:

Director: Abhijit Avasthi

Producer: Sharmista Nag

Production House: Piturewali