Niyo bank - cool and confident brand. - Digital banking fintech
Digital banking fintech Niyo has launched two ad films, #JustCantWait and #WantMore, highlighting its recently-launched savings and wealth account, NiyoX, aimed at millennials and generation Z. The ad films target the newest demographic group/ followers and were launched on Hotstar during the ongoing Indian Premier League.
Advt. was launched on Hotstar website and mobile app on 30th April, during the ongoing Indian Premier League (IPL).
Niyo aims to reach out to its 45 Million consumers through the Ad campaign.
Through these TVCs, NiyoX aims to catch the pulse of the millennials and genZ, who believe in the instant culture of having everything as quickly as possible and who are agile, curious, aspirational and never settle for anything less.
The #JustCantWait and #WantMore campaigns encourage these youngsters to experience banking in a different way.
The ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring OTT stars Ayush Mehra and Radhika Mehrotra.
This generation #JustCantWait to get their hands on things they desire and for experiences they want to live.
They don’t just want everything in an instant, they also #WantMore out of everything!
So launched these cool, quirky films to encapsulate the essence of NiyoX.
NiyoX’s offerings are going to delight the youngsters and so all need to do is to bring them alive in a charming manner.
Hence, the creative idea was to pick moments from one such relatable, endearing couple’s life and link them to the product offerings.
While Niyo is an efficient, tech-enabled finance offering, we don’t want to behave like a stodgy old-school bank. Instead,
Comany wants to build a cool and confident brand.
The NiyoX banking app in partnership with Equitas Small Finance Bank helps fulfil those aspirations through its unique 007 banking that offers industry-best features
such as - 0 balance savings account, 0 commission on mutual funds and upto 7% interest on savings – enabling the young customers to open the two-in-one savings and wealth accounts in only 100 seconds.
The new ad campaign has been conceptualised by Sideways Consulting and executed by Picturewali, featuring popular OTT stars Ayush Mehra and Radhika Mehrotra.
Credits
Creative agency: Sideways Consulting
Script:
Director: Abhijit Avasthi
Producer: Sharmista Nag
Production House: Piturewali
